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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand"
~subject:"Social Web"
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Brand
Social Web
Social web
145
Internet marketing
127
Online-Marketing
127
Consumer behaviour
119
Konsumentenverhalten
119
social media
53
Brand management
51
Markenführung
51
Beziehungsmarketing
43
Relationship marketing
43
Viral marketing
41
Virales Marketing
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Brand image
33
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Boutsouki, Christina
3
Rita, Paulo
3
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2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
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Erkan, Ismail
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Ha, Louisa
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Moro, Sérgio
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2
Unal, Sevtap
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Aksoy, Nilsah Cavdar
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Al-Karaghouli, Wafi
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Al-Mamun, Abdullah
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Al-Mudahka, Lolwah
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Alan, Alev Kocak
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Alarcón-del-Amo, María-del-Carmen
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Ancillai, Chiara
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Armelini, Guillermo
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
462
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
225
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
87
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
73
Journal of promotion management : innovations in planning and applied research
73
The journal of brand management : an international journal
72
Journal of travel and tourism marketing
70
The journal of product & brand management
70
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of advertising research
58
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
146
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61
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
62
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
63
Political party's fan page posts and online engagement on Facebook
Kaur, Manpreet
;
Verma, Rajesh
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10012598980
Saved in:
64
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
65
Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
66
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
67
Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha
;
Jain, Kokil
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
Saved in:
68
The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan
;
Cheng, Robin
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012512672
Saved in:
69
Factors affecting the urge of impulsive buying on social commerce Instagram
Sihombing, Elvina Susanti
;
Budi, Indra
;
Munajat, Qorib
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012284807
Saved in:
70
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
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