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~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"International journal of retail & distribution management"
~subject:"Armed forces"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Armed forces
Competitive strategy
Consumer behaviour
Marketing management
30
Marketingmanagement
30
Einzelhandel
13
Konsumentenverhalten
13
Retail trade
13
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Handelsmarke
5
Markenimage
5
Store brand
5
Firm performance
4
KMU
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SME
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2
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2
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2
Internationales Marketing
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2
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1
Asikhia, Olalekan
1
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1
Boulay, Jacques
1
Chaniotakis, Ioannis E.
1
Chen, Shaoshan
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Chouthoy, Supriya
1
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1
Dass, Rahul
1
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1
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1
Ghazali, Zulkipli
1
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1
Goudge, Darrell
1
Hall, Angela
1
Hyman, Michael R.
1
Kalro, Arti D.
1
Kazi, Roshan
1
Kenning, Peter
1
Kolar, Tomaž
1
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1
Lymperopoulos, Constantine
1
Mensah, Edwin C.
1
Mimouni Chaabane, Aïda
1
Mishra, Mahima
1
Monnot, Elisa
1
Muruganantham, G.
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Rigopoulou, Irini D.
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1
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International journal of management & enterprise development : IJMED
International journal of retail & distribution management
Journal of business research : JBR
75
Journal of retailing and consumer services
46
Journal of marketing communications
34
European journal of marketing : EJM
27
Journal of marketing
25
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of the Academy of Marketing Science
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Business horizons
18
Psychology & marketing
18
The journal of consumer marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Faculty & research / Insead : working paper series
15
The journal of business & industrial marketing
15
Marketing intelligence & planning
14
Europäische Hochschulschriften / 5
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing theory and practice
12
Gabler Edition Wissenschaft
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
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ECONIS (ZBW)
17
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1
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
2
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
3
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela
;
Towers, Neil
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
Saved in:
4
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
5
The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda
;
Parguel, Béatrice
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
Saved in:
6
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
7
Private label brands in an emerging economy : an exploratory study in India
Sarkar, Siddhartha
;
Sharma, Dinesh
;
Kalro, Arti D.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011552650
Saved in:
8
The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
Saved in:
9
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
10
Defining a retailer's channel strategy applied to young consumers
Faultrier, Brigitte de
;
Boulay, Jacques
;
Feenstra, Florence
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 953-973
Persistent link: https://www.econbiz.de/10010460818
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