//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of management & enterprise development : IJMED"
~isPartOf:"The journal of consumer marketing"
~subject:"Armed forces"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Armed forces
Competitive strategy
Consumer behaviour
Marketing management
34
Marketingmanagement
34
Konsumentenverhalten
19
USA
9
United States
9
Target group
6
Zielgruppe
6
Advertising effects
3
Brand
3
Brand image
3
Brand management
3
Innovation
3
Markenartikel
3
Markenführung
3
Markenimage
3
Wein
3
Werbewirkung
3
Wine
3
Age group
2
Altersgruppe
2
Australia
2
Australien
2
Beziehungsmarketing
2
China
2
Cluster analysis
2
Environmental consciousness
2
Firm performance
2
India
2
Indien
2
Internet marketing
2
Jugendliche
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Online-Marketing
2
Relationship marketing
2
Sales promotion
2
Social Web
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Albaum, Gerald
1
Allan, Jeffrey
1
Asikhia, Olalekan
1
Bailey, Ainsworth Anthony
1
Barber, Nelson
1
Becker, Keith
1
Chan, Tsang-sing
1
Chladek, Anja
1
Chouthoy, Supriya
1
Chung, Jae-eun
1
Cosmas, Alex
1
Cui, Geng
1
Darian, Jean C.
1
Dass, Rahul
1
Eastman, Jacqueline K.
1
Evangelista, Felicitas
1
Florack, Arnd
1
Gao, Tao
1
Johnson, Zachary
1
Joy, Annamma
1
Kachersky, Luke
1
Kazi, Roshan
1
Keel, Astrid Lei
1
Kennett-Hensel, Pamela A.
1
Kim, Hee Yeon
1
Kivioja, Kaisa
1
Kleber, Janet
1
Kolar, Tomaž
1
Lerman, Dawn
1
Liu, Jun
1
Lui, Hon-kwong
1
Massiah, Carolyn
1
Mayer, Peter
1
Mensah, Edwin C.
1
Min, Kyeong Sam
1
Mishra, Aditya
1
Mishra, Mahima
1
Neeley, Concha R.
1
Padgett, Daniel
1
Park, Ji Eun
1
more ...
less ...
Published in...
All
International journal of management & enterprise development : IJMED
The journal of consumer marketing
Journal of business research : JBR
75
Journal of retailing and consumer services
46
Journal of marketing communications
34
European journal of marketing : EJM
27
Journal of marketing
25
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
SpringerLink / Bücher
22
The journal of brand management : an international journal
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of the Academy of Marketing Science
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Business horizons
18
Psychology & marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Faculty & research / Insead : working paper series
15
The journal of business & industrial marketing
15
Marketing intelligence & planning
14
Europäische Hochschulschriften / 5
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
International journal of wine business research : IJWBR
13
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing theory and practice
12
Gabler Edition Wissenschaft
11
Harvard-Business-Manager : das Wissen der Besten
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
2
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
3
How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
4
GREEN consumption values and Indian consumers' response to marketing communications
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 562-573
Persistent link: https://www.econbiz.de/10011642301
Saved in:
5
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
6
Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith
;
Sprigg, Jim
;
Cosmas, Alex
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
Saved in:
7
Competitive strategy and performance in Southern Ghana
Parnell, John A.
;
Spillan, John E.
;
Mensah, Edwin C.
- In:
International journal of management & enterprise …
13
(
2014
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
Saved in:
8
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
9
Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
Saved in:
10
Developing marketing strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->