//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of management and marketing research : IJMMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Brand Preference
2
Markenartikel
2
Automotive industry
1
Bangladesch
1
Bangladesh
1
Brand Alliances
1
Brand Identity
1
Brand Image
1
Brand Management
1
Brand Promotion
1
China
1
Consumer Behavior
1
Consumer Research
1
Consumer goods industry
1
Distributors
1
Fast Moving Consumer Goods Industry
1
Industrie
1
Jugendliche
1
Kaufentscheidung
1
Kfz-Industrie
1
Konsumgüterindustrie
1
Lieferantenmanagement
1
Malaysia
1
Manufacturers
1
Manufacturing industries
1
Market research
1
Marketing
1
Marktforschung
1
Memory Effects
1
Perceived Quality
1
Product Placement
1
Product placement
1
Purchase Intention
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Azlinda Shazneem Md Shuaib
1
Balakrishnan, Bamini KPD.
1
Chen, Hui-chu
1
Dillard, John
1
Dousin, Oscar
1
Green, Robert D.
1
Norman, Andrew T.
1
Parmer, Lucinda
1
Permarupan, P. Yukthamarani
1
Saha, Suman Prosad
1
Wang, Ya-hui
1
more ...
less ...
Published in...
All
International journal of management and marketing research : IJMMR
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does winning an award affect investors' brand preference and purchase intention?
Wang, Ya-hui
- In:
International journal of management and marketing …
8
(
2015
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10011296840
Saved in:
2
The influence of manufacturer attitude, brand strength and profits on distributors’ overall satisfaction : evidence from Bangladesh
Saha, Suman Prosad
- In:
International journal of management and marketing …
10
(
2017
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10011799815
Saved in:
3
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
4
The relationship between personality and consumer behavior buying patterns within the automobile industry
Parmer, Lucinda
;
Dillard, John
- In:
International journal of management and marketing …
8
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011296852
Saved in:
5
The impact of brand placement and brand recall in movies : empirical evidence from Malaysia
Balakrishnan, Bamini KPD.
;
Azlinda Shazneem Md Shuaib
; …
- In:
International journal of management and marketing …
5
(
2012
)
2
,
pp. 39-52
Persistent link: https://www.econbiz.de/10009633270
Saved in:
6
Spousal purchasing behavior as an influence on brand equity
Green, Robert D.
;
Chen, Hui-chu
- In:
International journal of management and marketing …
3
(
2010
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003950998
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->