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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
~type_genre:"Fallstudie"
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Customer satisfaction
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Brand management
39
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39
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Brand image
34
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Altindağ, Erkut
1
Arthur, Jeannie
1
Barker, Ryan
1
Biraghi, Silvia
1
Boisvert, Jean
1
Dawes, John
1
Dolnicar, Sara
1
Díaz-Martín, Ana M.
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Ma, Baolong
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Rossiter, John R.
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Supphellen, Magne
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International journal of market research : JMRS ; the journal of the Market Research Society
The journal of brand management : an international journal
105
Journal of business research : JBR
92
Journal of retailing and consumer services
68
The journal of product & brand management
67
International journal of hospitality management
51
Psychology & marketing
41
Journal of travel and tourism marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Asia Pacific journal of marketing and logistics
19
Journal of hospitality marketing & management
19
Marketing letters : a journal of research in marketing
19
Journal of strategic marketing
18
Cogent business & management
17
Journal of advertising research
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
The journal of consumer marketing
16
International journal of contemporary hospitality management
15
Journal of Islamic marketing
15
Journal of fashion marketing and management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of marketing theory and practice
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing
13
Journal of marketing for higher education
13
Journal of marketing management : MM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Services marketing quarterly
12
The IUP journal of brand management : IJBRM
12
International journal of internet marketing and advertising : IJIMA
11
International journal of market research
11
Journal of marketing communications
11
The journal of services marketing
11
International journal of sport management and marketing : IJSMM
10
Journal of consumer behaviour : an international research review
10
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ECONIS (ZBW)
13
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13
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1
The power of brand love
Barker, Ryan
;
Peacock, Jeffrey
;
Fetscheirn, Marc
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 669-672
Persistent link: https://www.econbiz.de/10011494696
Saved in:
2
Investigating the impacts of brand experience and service quality
Şahin, Azize
;
Lotapço, Hakan
;
Altindağ, Erkut
;
Gök, …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
6
,
pp. 707-724
Persistent link: https://www.econbiz.de/10011833914
Saved in:
3
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
4
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
Saved in:
5
Grounding consumer-brand engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
6
In search of the sources of brand personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
Internationally mobile students and their brands : insights from diaries
Biraghi, Silvia
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011796610
Saved in:
8
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
9
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
10
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
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