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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Gesundheitsversorgung"
~subject:"Health care"
~subject:"Pharmaceutical market"
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Gesundheitsversorgung
Health care
Pharmaceutical market
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
17
Werbung
17
Direct marketing
16
Direktmarketing
16
Arzneimittelmarkt
14
Physicians
14
Ärzte
14
USA
11
United States
11
Brand
9
Markenartikel
8
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Bibliometrics
4
Bibliometrie
4
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English
21
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Yu, Yu
2
An, Soontae
1
Ashill, Nicholas J.
1
Banerjee, Asok Kumar
1
Bergner, Kai N.
1
Browe, Christopher
1
Burns, James R.
1
Carruthers, Janet
1
Cobelli, Nicola
1
Datta, Saroj Kumar
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Falk, Tomas
1
Fitzgerald, M. Paula
1
Goh Yen Nee
1
Gu, Vicky Ching
1
Gupta, Sachin
1
Heinrick, Daniel
1
Hitz, Anja
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Iacocca, Kathleen
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
1
Katajavouri, Nina
1
Katsanis, Lea Prevel
1
Khalili, Hamidreza
1
Klinner, Christiane
1
Lewis, Phillip A.
1
Matikainen, Minna
1
Mohsen Ali Murshid
1
Mukherjee, Avinandan
1
Nauriyal, D. K.
1
Olkkonen, Leena
1
Parvinen, Petri
1
Pontes, Manuel C. F.
1
Pontes, Nancy M. H.
1
Reid, Leonard N.
1
Rod, Michel
1
Rundle-Thiele, Sharyn R.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
51
NBER Working Paper
37
The European journal of health economics : HEPAC ; health economics in prevention and care
35
Working paper / National Bureau of Economic Research, Inc.
29
Research paper
25
Journal of health economics
19
Health economics
15
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
15
Allokation im marktwirtschaftlichen System
14
Journal of pharmaceutical finance, economics & policy
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of the economics of business
9
OECD Health Statistics
9
Working paper
9
Health affairs : at the intersection of health, health care, and policy
8
Health economics review
8
Research papers / South Centre
8
The European journal of health economics
8
International journal of health economics and management
7
OECD Health Working Papers
7
Review of industrial organization : RIO
7
World Bank E-Library Archive
7
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
6
CESifo working papers
6
European research studies
6
Health marketing quarterly
6
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
6
Access to medicines in India
5
CESifo Working Paper
5
Forum for health economics & policy : an evolving collection of symposia on important health care issues
5
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik ; offizielles Organ des Bundesverbandes Managed Care e.V. ; offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V.
5
International journal of health care finance and economics
5
International journal of pharmaceutical and healthcare marketing
5
RIS discussion paper series
5
The American economic review
5
The B.E. journal of economic analysis & policy
5
Wisconsin international law journal
5
Working papers / TSE : WP
5
Cege discussion paper
4
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ECONIS (ZBW)
21
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1
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
5
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
6
The influence patient's characteristics "requests and expectations" on physician prescribing behavior : a review
Mohsen Ali Murshid
;
Zurina Mohaidin
;
Goh Yen Nee
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011643489
Saved in:
7
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
8
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
9
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
10
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
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