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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Pharmaceutical market"
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Arzneimittelmarkt
17
Pharmaceutical market
17
Pharmaceutical industry
14
Pharmaindustrie
14
Arzneimittel
13
Pharmaceuticals
13
Generic drugs
4
Generika
4
USA
4
United States
4
Brand
3
Markenartikel
3
Physicians
3
Ärzte
3
Advertising
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
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Markenführung
2
Market entry
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Markteintritt
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Pharmaceutical marketing
2
Werbung
2
2000-2008
1
Advertising effects
1
Bibliometrics
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Bibliometrie
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Brand age
1
Brand drug prices
1
Branded generics
1
China
1
China pharmaceutical industry
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Collaboration
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Competition
1
Competition among brand and generic drugs
1
Competitive environment
1
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Consumer behavior
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Aufsatz in Zeitschrift
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Yu, Yu
2
An, Soontae
1
Ashill, Nicholas J.
1
Banerjee, Asok Kumar
1
Benner, Dale
1
Browe, Christopher
1
Burns, James R.
1
Bynum, Leigh Ann
1
Carruthers, Janet
1
Datta, Saroj Kumar
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Fitzgerald, M. Paula
1
Gu, Vicky Ching
1
Gupta, Sachin
1
Hassan, Mahmud
1
Holmes, Erin
1
Huh, Jisu
1
Iacocca, Kathleen
1
Juppo, Anne
1
Kalyanaram, Gurumurthy
1
Katajavouri, Nina
1
Kolassa, E. M.
1
Matikainen, Minna
1
Nauriyal, D. K.
1
Olkkonen, Leena
1
Parvinen, Petri
1
Reid, Leonard N.
1
Rod, Michel
1
Rundle-Thiele, Sharyn R.
1
Sanyal, Shamindra Nath
1
Sarkees, Matthew E.
1
Sawhill, James
1
Scuffham, Paul A.
1
Tyagi, Shilpi
1
Wang, Cheng Lu
1
Wei, Mei-Ling
1
Whitty, Jennifer A.
1
Wozniak, Laryssa
1
Yadav, Sudhir
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of research in pharmaceutical economics
29
The European journal of health economics : HEPAC ; health economics in prevention and care
28
Journal of health economics
16
International journal of the economics of business
10
Applied economics
9
Health affairs : at the intersection of health, health care, and policy
9
Health economics
9
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
9
Review of industrial organization : RIO
9
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
Arbeit und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
8
Journal of pharmaceutical finance, economics & policy
7
Health economics review
6
The American economic review
5
The B.E. journal of economic analysis & policy
5
The European journal of health economics
5
Forum for health economics & policy : an evolving collection of symposia on important health care issues
4
Gesundheits- und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
4
International journal of health economics and management
4
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of illicit economies and development : JIED
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Papeles de economía española
4
The journal of law & economics
4
Allokation im marktwirtschaftlichen System
3
Economia pubblica : the Italian journal of public economics and law
3
Economía de la salud
3
Ekonomisk debatt
3
European journal of marketing : EJM
3
European research studies
3
Información comercial española : ICE : revista de economía
3
International review of law and economics
3
Journal of business economics : JBE
3
Journal of economic behavior & organization : JEBO
3
Journal of economic literature
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
The journal of economic perspectives : EP ; a journal of the American Economic Association
3
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ECONIS (ZBW)
17
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1
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
2
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
3
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
4
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
5
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
6
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
7
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
8
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
9
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
10
Building regulatory capabilities for pharmaceutical firms' internationalization
Yadav, Sudhir
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 58-74
Persistent link: https://www.econbiz.de/10009752650
Saved in:
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