//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Service-Dominant Logic"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Innovation
Service-Dominant Logic
Marketing theory
58
Marketingtheorie
58
Marketing
15
Service-dominant logic
13
Relationship marketing
12
Peter F. Drucker
10
Betriebliche Wertschöpfung
9
Marketing management
9
Marketingmanagement
9
Value creation
9
Dienstleistungsmarketing
8
Services marketing
8
Bibliometrics
7
Bibliometrie
7
Consumer behaviour
7
Customer integration
7
Konsumentenverhalten
7
Kundenintegration
7
Customer satisfaction
5
Kundenzufriedenheit
5
Management
5
Theory
5
USA
5
United States
5
Institutional economics
4
Institutionenökonomik
4
Market research
4
Marktforschung
4
Theorie
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer value
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Kundenwert
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
23
Author
All
Lusch, Robert F.
3
Vargo, Stephen L.
3
Gummerus, Johanna
2
Aarikka-Stenroos, Leena
1
Akaka, Melissa Archpru
1
Arnold, Todd J.
1
Bansal, Harvir S.
1
Bateman, Nicola
1
Beitelspacher, Lauren Skinner
1
Breivik, Einar
1
Buxton, Rosamnd Chester
1
Chabowski, Brian R.
1
Chatterjee, Sharmila C.
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Ehrenthal, Joachim
1
Evans, Kenneth R.
1
Fisher, Robert J.
1
Grinstein, Amir
1
Gruen, Thomas W.
1
Grégoire, Yany
1
Gupta, Shaphali
1
Hannibal, Claire
1
Helkkula, Anu
1
Hellén, Katarina
1
Hodgkinson, Ian R.
1
Hofstetter, Joerg S.
1
Hsu, Maxwell K.
1
Jaakkola, Elina
1
Jones, Tim
1
Keating, Byron W.
1
Koskull, Catharina von
1
Kroff, Michael W.
1
Kumar, V.
1
Liu, Sandra S.
1
Luo, Xueming
1
Magnusson, Peter
1
Mena, Jeannette A.
1
Mohr, Jakki
1
Palmatier, Robert W.
1
more ...
less ...
Published in...
All
International journal of physical distribution & logistics management : IJPD & LM
Journal of service management
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing theory
18
Journal of business research : JBR
11
European journal of marketing : EJM
10
Journal of marketing management : MM
8
Legends in marketing
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of marketing research : JMR
7
SpringerLink / Bücher
7
Journal of macromarketing
6
Review of marketing research
6
Journal of marketing
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Australasian marketing journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Journal of customer behaviour
4
MSI reports : working paper series
4
Tourism management : research, policies, practice
4
ERIM report series research in management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing
3
Major theoretical debates and contemporary issues in marketing theory
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Meddelanden från Svenska Handelshögskolan
3
Psychology & marketing
3
Service business
3
The service industries journal
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Die Betriebswirtschaft : DBW
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Toward a public service management : past, present, and future directions
Hodgkinson, Ian R.
;
Hannibal, Claire
;
Keating, Byron W.
; …
- In:
Journal of service management
28
(
2017
)
5
,
pp. 998-1023
Persistent link: https://www.econbiz.de/10011801854
Saved in:
4
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
5
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
6
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
7
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
8
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Ehrenthal, Joachim
;
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10010259596
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->