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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Service-Dominant Logic"
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Beziehungsmarketing
Innovation
Service-Dominant Logic
Marketing theory
50
Marketingtheorie
50
Marketing
14
Relationship marketing
11
Peter F. Drucker
10
Service-dominant logic
9
Marketing management
7
Marketingmanagement
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Theorie
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Customer value
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Erfolgsfaktor
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Kundenintegration
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Lusch, Robert F.
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1
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1
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1
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1
Kroff, Michael W.
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Skålén, Per
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1
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International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing theory
18
Journal of business research : JBR
11
European journal of marketing : EJM
10
Journal of marketing management : MM
8
Legends in marketing
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of marketing research : JMR
7
SpringerLink / Bücher
7
Journal of macromarketing
6
Review of marketing research
6
Journal of marketing
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Australasian marketing journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Journal of customer behaviour
4
Journal of service management
4
MSI reports : working paper series
4
Tourism management : research, policies, practice
4
ERIM report series research in management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing
3
Major theoretical debates and contemporary issues in marketing theory
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Meddelanden från Svenska Handelshögskolan
3
Psychology & marketing
3
Service business
3
The service industries journal
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Die Betriebswirtschaft : DBW
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
2
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
5
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
6
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
7
Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Ehrenthal, Joachim
;
Gruen, Thomas W.
;
Hofstetter, Joerg S.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10010259596
Saved in:
8
Supply chain networks and service-dominant logic : suggestions for future research
Tokman, Mert
;
Beitelspacher, Lauren Skinner
- In:
International journal of physical distribution & …
41
(
2011
)
7
,
pp. 717-726
Persistent link: https://www.econbiz.de/10009384197
Saved in:
9
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
10
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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