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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huang, George Q."
~person:"Huarng, Kun-Huang"
~person:"Laroche, Michel"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Kausalanalyse"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Industrie
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42
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De Chernatony, Leslie
Huang, George Q.
Huarng, Kun-Huang
Laroche, Michel
Melewar, T. C.
Cheng, T. C. E.
26
Ko, Eunju
26
Sharma, Piyush
22
Cleveland, Mark
16
Gupta, Suraksha
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Parida, Vinit
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Zhao, Xiande
15
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14
Phau, Ian
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Valette-Florence, Pierre
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Vrontis, Demetris
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Choi, Tsan-Ming
13
Dennis, Charles
13
Foroudi, Pantea
13
Gunasekaran, Angappa
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Richard, Marie-Odile
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Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
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Kim, Kyung Hoon
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Lai, Kee-hung
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Teng, Lefa
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Xu, Xun
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Gustafsson, Anders
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Veloutsou, Cleopatra
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Filieri, Raffaele
10
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10
Seo, Yuri
10
Spielmann, Nathalie
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9
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International journal of production economics
Journal of business research : JBR
Journal of euromarketing
Journal of marketing management : MM
Journal of promotion management : JPM
European journal of marketing : EJM
10
International studies of management and organization
6
The marketing review
6
International journal of production research
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
4
International marketing review
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
The service industries journal
3
Corporate reputation review
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European journal of operational research : EJOR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of innovation and technology management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of Asia Pacific business
1
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ECONIS (ZBW)
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1
How creative cute characters affect purchase intention
Chen, Cheih-Ying
;
Huarng, Kun-Huang
;
Izquierdo …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 211-220
Persistent link: https://www.econbiz.de/10013168131
Saved in:
2
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
3
Synchroperation in industry 4.0 manufacturing
Guo, Daqiang
;
Li, Mingxing
;
Lyu, Zhongyuan
;
Kang, Kai
; …
- In:
International journal of production economics
238
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012592003
Saved in:
4
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
5
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
Experiential interaction design model
Huarng, Kun-Huang
;
Bresciani, Stefano
;
Ferraris, Alberto
- In:
Journal of business research : JBR
118
(
2020
),
pp. 486-490
Persistent link: https://www.econbiz.de/10012288635
Saved in:
8
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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