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~isPartOf:"International journal of quality & reliability management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Consumer behaviour
1,961
Konsumentenverhalten
1,960
Beziehungsmarketing
472
Relationship marketing
472
Einzelhandel
468
Retail trade
468
Online retailing
341
Online-Handel
341
Customer satisfaction
337
Kundenzufriedenheit
337
Markenführung
251
Service quality
250
Brand image
224
Markenimage
224
Social Web
171
Social web
171
E-commerce
165
Electronic Commerce
164
Brand
150
Internet marketing
148
Online-Marketing
148
Markenartikel
147
Emotion
125
Confidence
108
Vertrauen
108
Viral marketing
103
Virales Marketing
103
Food retailing
102
Lebensmitteleinzelhandel
102
Innovation adoption
80
Innovationsakzeptanz
79
Distribution channel
78
Luxury goods
78
Luxusgüter
78
Vertriebsweg
78
USA
71
United States
71
Satisfaction
69
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485
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487
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487
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487
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Prentice, Catherine
12
Park, Jungkun
8
Loureiro, Sandra Maria Correia
6
Hollebeek, Linda D.
5
Jebarajakirthy, Charles
5
Khan, Imran
5
Paul, Justin
5
Quach, Sara
5
Baumann, Chris
4
Carlson, Jamie
4
Japutra, Arnold
4
Kumar, Vikas
4
Mortimer, Gary
4
Rokonuzzaman, Md
4
Borges, Adilson
3
Dawes, John
3
Dhir, Amandeep
3
Ha, Sejin
3
Hamin, Hamin
3
Harun, Ahasan
3
Huang, Zongsheng
3
Islam, Jamid Ul
3
Konuk, Faruk Anıl
3
Laroche, Michel
3
Lombart, Cindy
3
Lunardo, Renaud
3
Molinillo, Sebastian
3
Paramita, Widya
3
Park, Hyejune
3
Söderlund, Magnus
3
Talwar, Shalini
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Babin, Barry J.
2
Bilgihan, Anil
2
Burt, Steven
2
Casidy, Riza
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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International journal of quality & reliability management
Journal of retailing and consumer services
Journal of business research : JBR
517
The journal of product & brand management
287
The journal of brand management : an international journal
274
International journal of hospitality management
254
The journal of services marketing
120
Psychology & marketing
114
Asia Pacific journal of marketing and logistics
113
International journal of contemporary hospitality management
102
European journal of marketing : EJM
99
Journal of hospitality marketing & management
98
Cogent business & management
88
Journal of travel and tourism marketing
87
Journal of strategic marketing
82
The service industries journal
80
Journal of marketing communications
78
Marketing intelligence & planning
77
Services marketing quarterly
71
Journal of the Academy of Marketing Science
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of international consumer marketing
64
International journal of advertising : the review of marketing communications
58
Journal of marketing
58
International journal of consumer studies
57
Journal of promotion management : innovations in planning and applied research
57
Marketing letters : a journal of research in marketing
57
Journal of marketing management : MM
56
International journal of internet marketing and advertising : IJIMA
54
SpringerLink / Bücher
54
Journal of global marketing
52
Journal of retailing
52
International journal of retail & distribution management
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
49
Tourism management : research, policies, practice
49
International marketing review
48
The journal of consumer marketing
48
Journal of Islamic marketing
47
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ECONIS (ZBW)
487
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487
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
5
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
Enhance understandings of Online Food Delivery's service quality with online reviews
Ma, Bohao
;
Wong, Yiik Diew
;
Teo, Chee Chong
;
Wang, Ziyang
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460837
Saved in:
8
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
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