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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of international consumer marketing"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
20
Personalisierung
18
Consumer behaviour
12
Konsumentenverhalten
12
Virales Marketing
12
Online retailing
10
Online-Handel
10
Data Mining
8
Data mining
8
Internet marketing
6
Online-Marketing
6
Confidence
4
Online Reviews
4
Text
4
Vertrauen
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Markenimage
3
Algorithm
2
Algorithmus
2
Beziehungsmarketing
2
Brand
2
Consumer Behavior
2
Customer satisfaction
2
E-Commerce
2
E-commerce
2
Electronic Commerce
2
Gastronomie
2
Internet
2
Kundenzufriedenheit
2
Markenartikel
2
Pricing
2
Relationship marketing
2
Restaurant industry
2
Social Web
2
Social web
2
Text Mining
2
Willingness to pay
2
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Aufsatz in Zeitschrift
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12
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English
12
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Lok, Peter
2
Asano, Glenn
1
Bian, Yuanwei
1
Chang, Ludwig M. K.
1
Chang, Ting-pong Vincent
1
Cheng, Ting Pong Vincent
1
Cui, Xiaohui
1
Ding, Suyun
1
Furner, Christopher P.
1
Goh, Samuel H.
1
He, Linlin
1
Hervas-Drane, Andres
1
Iacobucci, Dawn
1
Kim, Moon-Yong
1
Kolbe, Diana
1
La, Liqing
1
Liu, Lin
1
Liu, Zixin
1
Lobsang, Tashi
1
McCloskey, Donna W.
1
Moon, Sangkil
1
Ng, Raine
1
Parsad, Chandan
1
Prashar, Sanjeev
1
Prendergast, Gerard P.
1
Ren, Qun
1
Rhodes, Jo
1
Rhodes, Joan
1
Tata, Vijay Sai
1
Ventre, Ivan
1
Wan, Mengyuan
1
Wang, Zhibo
1
Xu, Feifei
1
Xu, Wei
1
Yoon, Tom E.
1
Zhang, Mingli
1
Zhen, Feng
1
Zinko, Robert
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of international consumer marketing
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
12
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1
Understanding consumers' sentiment expressions in online reviews : a hybrid approach
La, Liqing
;
Xu, Feifei
;
Ren, Qun
;
Zhen, Feng
;
Lobsang, Tashi
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10013361585
Saved in:
2
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
3
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
4
An examination of the data quality of online reviews : who do consumers trust?
McCloskey, Donna W.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10012494928
Saved in:
5
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
6
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
7
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
8
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
9
Personalized recommendation algorithm based on product reviews
Wang, Zhibo
;
Wan, Mengyuan
;
Cui, Xiaohui
;
Liu, Lin
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
3
,
pp. 22-38
Persistent link: https://www.econbiz.de/10011886310
Saved in:
10
The online reviews’ effects on Internet consumer behavior : an exploratory study
Zhang, Mingli
;
Ding, Suyun
;
Bian, Yuanwei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10011763359
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