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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Bibliometrics"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personalization"
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Bibliometrics
Viral marketing
Personalization
16
Personalisierung
14
Consumer behaviour
9
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9
Virales Marketing
9
Data Mining
7
Data mining
7
Online retailing
6
Online-Handel
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Online Reviews
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Lok, Peter
2
Asano, Glenn
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Bian, Yuanwei
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Chang, Ting-pong Vincent
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Cheng, Ting Pong Vincent
1
Cui, Xiaohui
1
Ding, Suyun
1
Furner, Christopher P.
1
Goh, Samuel H.
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He, Linlin
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Hervas-Drane, Andres
1
Iacobucci, Dawn
1
Kim, Moon-Yong
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McCloskey, Donna W.
1
Moon, Sangkil
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Parsad, Chandan
1
Prashar, Sanjeev
1
Rhodes, Jo
1
Rhodes, Joan
1
Tata, Vijay Sai
1
Wan, Mengyuan
1
Wang, Zhibo
1
Xu, Wei
1
Yoon, Tom E.
1
Zhang, Mingli
1
Zhang, Xiaoli
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Electronic markets : EM ; the international journal of electronic commerce and business media
4
International journal of business information systems : IJBIS
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Tourism management perspectives : TMP
4
Cogent business & management
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of production research
2
Journal of consumer marketing
2
MIS quarterly
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
2
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
3
An examination of the data quality of online reviews : who do consumers trust?
McCloskey, Donna W.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10012494928
Saved in:
4
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
5
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
6
Research on recommendation algorithm based on ranking learning
Zhang, Xiaoli
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011996941
Saved in:
7
Personalized recommendation algorithm based on product reviews
Wang, Zhibo
;
Wan, Mengyuan
;
Cui, Xiaohui
;
Liu, Lin
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
3
,
pp. 22-38
Persistent link: https://www.econbiz.de/10011886310
Saved in:
8
The online reviews’ effects on Internet consumer behavior : an exploratory study
Zhang, Mingli
;
Ding, Suyun
;
Bian, Yuanwei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10011763359
Saved in:
9
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
10
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
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