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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Advertising
Consumer behaviour
815
Konsumentenverhalten
815
Advertising effects
164
Werbewirkung
164
Brand management
151
Markenführung
151
Brand image
138
Markenimage
138
Werbung
116
Internet marketing
101
Online-Marketing
101
Brand
78
Markenartikel
78
Beziehungsmarketing
71
Relationship marketing
71
Social Web
71
Social web
71
Food
66
Lebensmittel
66
Viral marketing
54
Virales Marketing
54
Marketing management
53
Marketingmanagement
53
Experiment
45
USA
41
United States
41
Emotion
40
Personality psychology
35
Persönlichkeitspsychologie
35
Theorie
34
Theory
34
Willingness to pay
34
Zahlungsbereitschaftsanalyse
34
Bio-Lebensmittel
32
Corporate Social Responsibility
32
Corporate social responsibility
32
Organic food
32
Food consumption
31
Lebensmittelkonsum
31
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Aufsatz in Zeitschrift
Article in journal
119
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English
119
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Bellman, Steven
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Dalakas, Vassilis
2
Dekimpe, Marnik G.
2
Dodoo, Naa Amponsah
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Abou Nabout, Nadia
1
Agrawal, Shivani
1
Al Kurdi, Barween
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
Anand, Sandip
1
Anghelcev, George
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Avery, Jill
1
Bae, Mikyeung
1
Baidoun, Samir
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Belanche, Daniel
1
Benmamoun, Mamoun
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of food products marketing
Journal of marketing communications
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
42
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing : ZFP ; journal of research and management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
119
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
8
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
9
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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