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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Experiment"
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Search: subject_exact:"Markenidentität"
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Lopes, Evandro Luiz
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
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Journal of business research : JBR
12
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9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Tourism management : research, policies, practice
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Australasian marketing journal
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International journal of business excellence
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Market : review for marketing theory and practice
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SFB 649 discussion paper
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
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1
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
2
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
3
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
4
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
5
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
6
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
7
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
8
How images of other consumers influence subsequent taste perceptions
Poor, Morgan
;
Duhachek, Adam
;
Krishnan, H. Shanker
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
Saved in:
9
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
10
Signaling status with luxury goods : the role of brand prominence
Han, Young Jee
;
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 15-30
Persistent link: https://www.econbiz.de/10008826533
Saved in:
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