//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Online-Marketing"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalization"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Glaubwürdigkeit
Online-Marketing
Viral marketing
Consumer behaviour
11
Konsumentenverhalten
11
Personalization
10
Personalisierung
7
Virales Marketing
5
Advertising effects
4
Internet marketing
4
Werbewirkung
4
Advertising
3
Data Mining
3
Data mining
3
Online retailing
3
Online-Handel
3
Werbung
3
Bibliometrics
2
Bibliometrie
2
Pricing
2
personalization
2
Aristotle's modes of persuasion
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Choice models
1
Choice-based conjoint experiment
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Creativity
1
Credibility
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Customer service
1
Customer well-being
1
Data protection
1
Datenschutz
1
Dienstleistungsqualität
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Allred, Anthony
1
Amos, Clinton
1
Antheunis, Marjolijn L.
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
Hervas-Drane, Andres
1
Iacobucci, Dawn
1
Kim, Moon-Yong
1
King, Skylar
1
Moon, Sangkil
1
Mundel, Juan
1
Noort, Guda van
1
Ooijen, Iris van
1
Paucar Caceres, Alberto
1
Poels, Karolien
1
Sandiford, Peter
1
Segijn, Claire M.
1
Van den Broeck, Evert
1
Varnali, Kaan
1
Walrave, Michel
1
Wright, Gillian
1
Zhang, Lixuan
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing communications
Tourism management : research, policies, practice
18
Journal of business research : JBR
15
International journal of hospitality management
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of management information systems : JMIS
10
Journal of retailing and consumer services
10
Electronic commerce research
8
International journal of contemporary hospitality management
8
Information systems research : ISR
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of electronic commerce : IJEC
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tourism management perspectives : TMP
5
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of retailing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
MIS quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
The power of one : gaining business value from personalization technologies
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
5
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
6
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
7
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
8
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->