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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Hauser, John R."
~person:"Muller, Eitan"
~person:"Natter, Martin"
~subject:"Brand image"
~subject:"Competitive information"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
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9
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Hauser, John R.
Muller, Eitan
Natter, Martin
Chintagunta, Pradeep K.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Katona, Zsolt
5
Lans, Ralf van der
5
Lilien, Gary L.
5
Mela, Carl F.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
MSI reports : working paper series
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
European journal of marketing : EJM
1
European retail research
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of behavioral and experimental economics
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
23
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1
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
2
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
3
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
4
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
5
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
6
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
7
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
8
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
9
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
10
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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