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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Hauser, John R."
~person:"Zhu, Yi"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"Market research"
~subject:"SME"
~subject:"Social web"
~subject:"Suchmaschine"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Internet marketing
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Markenartikel
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SME
Social web
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Konsumentenverhalten
12
Online-Marketing
11
Advertising effects
6
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4
Agentenbasierte Modellierung
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Kognition
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Hauser, John R.
Zhu, Yi
Chintagunta, Pradeep K.
12
Tucker, Catherine
12
Gijsbrechts, Els
11
Sun, Baohong
9
Warlop, Luk
9
Dekimpe, Marnik G.
8
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Stremersch, Stefan
8
Verhoef, Peter C.
8
Braun, Michael
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Roberts, John H.
7
Urban, Glen L.
7
Allenby, Greg M.
6
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Kamakura, Wagner A.
6
Lehmann, Donald R.
6
Mela, Carl F.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Skiera, Bernd
6
Steenkamp, Jan-Benedict E. M.
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Bradlow, Eric T.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Danaher, Peter J.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Journal of business research : JBR
1
Journal of marketing research
1
MIT sloan management review
1
Qualitative research in organizations and management : an international journal
1
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ECONIS (ZBW)
18
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18
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
3
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
4
Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
Saved in:
5
Prominent attributes under limited attention
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 683-698
Persistent link: https://www.econbiz.de/10011760363
Saved in:
6
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
7
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
8
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
9
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
10
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
1
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