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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Konsumentenverhalten
Kulturelle Identität
Cultural identity
11
Consumer behaviour
5
Advertising
2
Advertising effects
2
Brand image
2
Brand management
2
Culture
2
Ethnic group
2
Ethnische Gruppe
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Markenimage
2
Target group
2
USA
2
United States
2
Werbewirkung
2
Werbung
2
Zielgruppe
2
Anthropomorphism
1
BRICS countries
1
BRICS-Staaten
1
Biculturals
1
Bilingual advertising
1
Brand
1
Brand extension
1
Brasilien
1
Brazil
1
Canada
1
Cancer
1
Cognition
1
Collectivism
1
Construal level
1
Consumer attitudes
1
Corporate culture
1
Culturally symbolic brands
1
Einwanderung
1
Emerging economies
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11
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Article in journal
Graue Literatur
Reprint
Aufsatz in Zeitschrift
11
Collection of articles of several authors
1
Sammelwerk
1
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English
11
Author
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Coulter, Robin A.
2
Strizhakova, Yuliya
2
Barg, Frances K.
1
Baskentli, Sara
1
Block, Lauren G.
1
Carvalho, Sergio W.
1
Grier, Sonya A.
1
Hadi, Rhonda
1
Kim, Kyeongheui
1
Kubat, Umut
1
Lee, Leonard
1
Lenoir, Anne-Sophie I.
1
Manchanda, Rajesh V.
1
Mitakakis, Chrissy
1
Park, Jongwon
1
Price, Linda L.
1
Puntoni, Stefano
1
Reed, Americus
1
Richins, Marsha L.
1
Sivaramakrishnan, Subramanian
1
Swaminathan, Vanitha
1
Ulusoy, Ebru
1
Verhage, Bronislaw J.
1
Verlegh, Peeter W. J.
1
Zolfagharian, Mohammadali
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
109
Journal of international consumer marketing
58
Discussion paper series / IZA
56
International business review : the official journal of the European International Business Academy
44
Journal of international marketing
41
International marketing review
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
27
Cross cultural management : an international journal
26
Journal of international management
24
International journal of cross cultural management
23
Cross cultural & strategic management
21
International journal of business and globalisation : IJBG
20
European journal of international management : EJIM
18
Working paper
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Tourism management : research, policies, practice
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
Marketing theory
15
International journal of hospitality management
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
Foundations of cross cultural management ; Vol. 4
13
International journal of consumer studies
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
GLO discussion paper
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of economic psychology : research in economic psychology and behavioral economics
12
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ECONIS (ZBW)
11
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1
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
2
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
3
Inter-Generational Pendula (IGP) : toward a theory of immigrant identity, materialism and religiosity
Zolfagharian, Mohammadali
;
Ulusoy, Ebru
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 678-693
Persistent link: https://www.econbiz.de/10011758126
Saved in:
4
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
5
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
6
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
7
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
8
Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.
;
Block, Lauren G.
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
Saved in:
9
Enhancing breast cancer communications : a cultural models approach
Barg, Frances K.
;
Grier, Sonya A.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10003793617
Saved in:
10
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
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