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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~subject:"Retail trade"
~subject:"Werbung"
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Markenartikel
Retail trade
Werbung
Consumer behaviour
158
Konsumentenverhalten
158
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
64
Markenimage
64
Internet marketing
52
Online-Marketing
52
Brand
51
Market research
45
Marktforschung
45
Theory
43
Theorie
42
Marketing
41
Advertising effects
36
Werbewirkung
36
Viral marketing
35
Virales Marketing
35
Advertising
33
Social Web
33
Social web
33
USA
27
United States
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
International marketing
23
Internationales Marketing
21
Einzelhandel
19
Marketing theory
19
New product development
19
Produktentwicklung
19
Customer satisfaction
18
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96
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96
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English
96
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Dekimpe, Marnik G.
6
Gijsbrechts, Els
3
Neslin, Scott A.
3
Pauwels, Koen
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Ewijk, Bernadette J. van
2
Gielens, Katrijn
2
Gijsenberg, Maarten J.
2
Guitart, Ivan A.
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Lehmann, Donald R.
2
Luna, David
2
Nguyen, Hang T.
2
Srivastava, Rajendra Krishan
2
Abou Nabout, Nadia
1
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Appel, Gil
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bayer, Emanuel
1
Becker, Jan-Michael
1
Becker, Maren
1
Bellenger, Danny N.
1
Bijmolt, Tammo H. A.
1
Boivin, Yvan
1
Bradlow, Eric T.
1
Brady, Michael
1
Brown, Brian P.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
478
Journal of business research : JBR
412
The journal of brand management : an international journal
270
The journal of product & brand management
208
Journal of retailing
163
International journal of advertising : the review of marketing communications
129
European journal of operational research : EJOR
118
Journal of marketing communications
117
SpringerLink / Bücher
111
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
104
European journal of marketing : EJM
103
Journal of advertising research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Psychology & marketing
89
Management science : journal of the Institute for Operations Research and the Management Sciences
86
International journal of advertising : the quarterly review of marketing communications
84
International journal of production economics
81
Journal of marketing
76
Asia Pacific journal of marketing and logistics
73
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
68
Journal of strategic marketing
65
International journal of retail and distribution management
64
Journal of promotion management : JPM
63
Marketing intelligence & planning
63
Journal of historical research in marketing
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Marketing letters : a journal of research in marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of the Academy of Marketing Science
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of marketing management : MM
49
Journal of marketing research : JMR
49
Cogent business & management
46
The journal of consumer marketing
45
Journal of global marketing
43
International journal of electronic marketing and retailing : IJEMR
42
Journal of fashion marketing and management
42
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ECONIS (ZBW)
96
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21
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
22
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
23
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
24
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
25
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
26
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
27
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
28
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
Saved in:
29
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
30
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
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