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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Personalization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
34
Electronic commerce research
30
Information systems research : ISR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of retailing and consumer services
26
International journal of hospitality management
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
15
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
12
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
Journal of revenue and pricing management
11
Management information systems : mis quarterly
11
Psychology & marketing
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of hospitality marketing & management
8
Journal of internet commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Tourism management perspectives : TMP
8
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Discussion papers / CEPR
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ECONIS (ZBW)
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1
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
2
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
3
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
4
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
5
The market value for product attribute improvements under price personalization
Sonnier, Garrett P.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10010400708
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