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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business economics and management"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Search: subject_exact:"Eigenmarke des Handels"
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Beziehungsmarketing
Brand management
Handelsmarke
27
Store brand
27
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
17
Einzelhandel
16
Retail trade
16
Brand
13
Brand image
13
Markenimage
13
Markenartikel
12
Marketing management
5
Marketingmanagement
5
Private label
4
Store brands
4
Private label brands
3
Relationship marketing
3
Deutschland
2
Einzelhandelspreis
2
Germany
2
Packaging
2
Preismanagement
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Pricing strategy
2
Product quality
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Produktqualität
2
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2
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2
Spain
2
Spanien
2
Viet Nam
2
Vietnam
2
Arbeitslosigkeit
1
Assortment
1
Attitude
1
Brand equity
1
Brand extension
1
Brand naming strategies
1
Brand power
1
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18
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Diallo, Mbaye Fall
2
Bezençon, Valéry
1
Bodur, H. Onur
1
Calvo-Porral, Cristina
1
Cervellon, Marie-Cécile
1
Chen, Shaoshan
1
Cliquet, Gérard
1
Collins, Alan M.
1
Coudriet, Rachael
1
Etemad-Sajadi, Reza
1
George, Richard G.
1
Glynn, Mark S.
1
Grewe, Gundula
1
Gómez-Suárez, Mónica
1
Hooker, Neal H.
1
Jara, Magali
1
Kalro, Arti D.
1
Kao, Ya-Ling
1
Kaswengi, Joseph
1
Li, Hsien-Ta
1
Lin, Hsin-Hui
1
Lévy Mangin, Jean-Pierre
1
Matos, Pedro Verga
1
Monnot, Elisa
1
Muruganantham, G.
1
Nicolau-Gonzalbez, Juan-Luis
1
Olbrich, Rainer
1
Parguel, Béatrice
1
Priyadharshini, K.
1
Quinones, Myriam
1
Reniou, Fanny
1
Robert, Isabelle
1
Salnikova, Ekaterina
1
Sarkar, Siddhartha
1
Sellers Rubio, Ricardo
1
Sharma, Dinesh
1
Stanton, John L.
1
Tofighi, Maryam
1
Tseng, Timmy H.
1
Vale, Rita Coelho do
1
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International journal of retail & distribution management
Journal of business economics and management
Journal of retailing and consumer services
36
SpringerLink / Bücher
13
The international review of retail, distribution and consumer research
13
The journal of product & brand management
13
Journal of business research : JBR
12
Journal of retailing
12
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
International journal of production economics
8
Transportation research / E : an international journal
8
Springer Proceedings in Business and Economics
7
Journal of marketing
6
Report / Marketing Science Institute
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Journal of food products marketing
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Manufacturing & service operations management : M & SOM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Report / Marketing Science Institute / Marketing Science Institute
3
Research
3
Review of industrial organization : RIO
3
Schmalenbach business review : sbr
3
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ECONIS (ZBW)
18
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1
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
Saved in:
2
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
3
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
4
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
5
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
6
Private label brands in an emerging economy : an exploratory study in India
Sarkar, Siddhartha
;
Sharma, Dinesh
;
Kalro, Arti D.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011552650
Saved in:
7
What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
8
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
9
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Saved in:
10
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
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