//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
12
Video game
12
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Advertising
5
Werbung
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Social web
3
Brand
2
Brand image
2
Children
2
Einzelhandel
2
Game theory
2
Kinder
2
Markenartikel
2
Markenimage
2
Retail trade
2
Spieltheorie
2
Virtual reality
2
advertising
2
Arbeitsmarktdiskriminierung
1
Augmented reality game
1
Cognition
1
Complementary goods
1
Convenience Food
1
Convenience food
1
Creativity
1
E-commerce
1
Electronic Commerce
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Experiment
1
Gamification
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Bellman, Steven
1
Bleize, Daniëlle N. M.
1
Chapa, Sindy
1
Chen, Haozhe
1
Derbaix, Maud
1
Hernandez, Monica D.
1
Hota, Monali
1
Insley, Victoria
1
Kim, Dong Hoo
1
Kim, Seoyeon
1
Lorenzon, Kristian
1
Mai, Enping
1
Nunan, Daniel
1
Potter, Robert F.
1
Robinson, Jennifer A.
1
Russell, Cristel Antonia
1
Song, Doori
1
Tuten, Tracy L.
1
Varan, Duane
1
Yang, Jun
1
more ...
less ...
Published in...
All
International journal of retail & distribution management
Journal of marketing communications
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Discussion papers / CEPR
4
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Electronic markets : the international journal on networked business
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
3
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
4
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
5
A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali
;
Derbaix, Maud
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
Saved in:
6
Gamification and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
Saved in:
7
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
8
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
9
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->