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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Marketing management"
~subject:"Viral marketing"
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Search: subject_exact:"Advertising effects"
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Advertising effects
Marketing management
Viral marketing
Werbewirkung
373
Advertising
151
Werbung
150
Consumer behaviour
131
Konsumentenverhalten
131
Internet marketing
97
Online-Marketing
97
USA
73
United States
73
Brand management
46
Markenführung
46
Fernsehwerbung
39
Social Web
39
Social web
39
Television advertising
39
Brand image
38
Markenimage
38
Emotion
30
Celebrity endorsement
27
Celebrity-Werbung
27
Marketingmanagement
21
Psychology of advertising
21
Target group
21
Werbepsychologie
21
Zielgruppe
21
Sportmarketing
20
Sports marketing
20
Sponsoring
19
Sponsorship
19
Virales Marketing
19
Advertising planning
17
Werbeplanung
17
Product Placement
15
Product placement
15
Sport event
15
Sportveranstaltung
15
Brand
13
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4
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369
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Article in journal
372
Aufsatz in Zeitschrift
372
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3
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3
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1
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1
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English
373
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Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Bellman, Steven
5
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Bang Nguyen Viet
3
Beard, Fred K.
3
Berthon, Pierre R.
3
Cheong, Yunjae
3
Dahlén, Micael
3
Keller, Ed
3
Kim, Kihan
3
Ko, Yong Jae
3
Koslow, Scott
3
Levine, Brian
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stewart, Kristin
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Arora, Nilesh
2
Beal, Virginia
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Droulers, Olivier
2
Edelman, Benjamin
2
Fay, Brad
2
Feng, Yang
2
Fulgoni, Gian
2
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
200
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
373
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61
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Saved in:
62
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
63
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
Saved in:
64
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
65
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
66
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
67
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
68
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
69
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
70
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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