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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Sport event"
~subject:"Virales Marketing"
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Search: subject_exact:"Advertising effects"
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Sport event
Virales Marketing
Advertising effects
373
Werbewirkung
373
Advertising
151
Werbung
150
Consumer behaviour
131
Konsumentenverhalten
131
Internet marketing
97
Online-Marketing
97
USA
73
United States
73
Brand management
46
Markenführung
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Fernsehwerbung
39
Social Web
39
Social web
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Television advertising
39
Brand image
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Markenimage
38
Emotion
30
Celebrity endorsement
27
Celebrity-Werbung
27
Marketing management
21
Marketingmanagement
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Psychology of advertising
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Target group
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Werbepsychologie
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Zielgruppe
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Sportmarketing
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Sports marketing
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Sponsoring
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Sponsorship
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Viral marketing
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Advertising planning
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Werbeplanung
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Product Placement
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Product placement
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Sportveranstaltung
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Fay, Brad
2
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Ali, Azmat
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Allan, David
1
Becerra, Enrique
1
Boronczyk, Felix
1
Breuer, Christoph
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1
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1
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1
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1
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Ha, Kyoungnam
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
6
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Asia Pacific journal of marketing and logistics
3
European Sport management quarterly : ESMQ
3
Information systems research : ISR
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing theory and practice
3
Quantitative marketing and economics : QME
3
The journal of applied business research
3
Advertising in new formats and media : current research and implications for marketers
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
34
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
6
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
7
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
8
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
9
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
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