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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Consumer behaviour"
~subject:"Social media"
~type:"article"
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Consumer behaviour
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Athletes
23
Sportler
23
Konsumentenverhalten
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Professional sports
12
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12
Sportmarketing
10
Sports marketing
10
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8
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
13
Sport management review
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
10
Journal of sport management : the official journal of the North American Society of Sport Management
8
Journal of sports economics
5
Young consumers : insight and ideas for responsible marketers
4
International journal of sport finance
3
Psychology & marketing
3
Sport, Business and Management : an international journal ; SBM
3
Applied economics letters
2
European journal of marketing : EJM
2
Journal of consumer behaviour : an international research review
2
Market : review for marketing theory and practice
2
Asia-Pacific journal of business administration
1
Benchmarking : an international journal
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Brand research : [an outcome of the second International Conference on Brand Management]
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Business horizons
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DBS business review : an international academic collaboration
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Economic inquiry : journal of the Western Economic Association International
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Eurasian business review
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International journal of advertising : the review of marketing communications
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International journal of applied business and economic research
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International journal of learning and change : IJLC
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Journal of business research : JBR
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Journal of customer behaviour
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Organizations and markets in emerging economies
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Review of managerial science
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
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The journal of socio-economics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Vision : the journal of business perspective
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ECONIS (ZBW)
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1
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
2
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
3
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
4
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
5
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
6
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
8
Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan
;
Lee, Joon Sung
;
Jang, Wonseok
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
Saved in:
9
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
10
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
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