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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Social media"
~subject:"Sponsoring"
~subject:"Sport organization"
~type:"article"
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Social media
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23
Sportler
23
Consumer behaviour
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12
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12
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10
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International journal of sports marketing & sponsorship
Journal of sports economics
17
Sport management review
16
European Sport management quarterly : ESMQ
11
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
7
Applied economics
6
International journal of sport finance
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Applied economics letters
2
European journal of marketing : EJM
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Atlantic economic journal : AEJ
1
Business horizons
1
Cases on human performance improvement technologies
1
Contemporary issues in sports economics : participation and professional team sports
1
DBS business review : an international academic collaboration
1
Eastern economic journal : EEJ
1
Economic affairs : journal of the Institute of Economic Affairs
1
Economic research
1
Economics letters
1
Ekonomia i prawo
1
European journal of law and economics
1
European journal of operational research : EJOR
1
Global business & economics review
1
Harvard-Business-Manager : das Wissen der Besten
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International journal of business policy and economics
1
International journal of management & enterprise development : IJMED
1
Journal of Positive Management : JPM
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Journal of advertising research
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Journal of banking & finance
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Journal of behavioral and experimental economics
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Journal of business research : JBR
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Journal of labor economics
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of nonprofit & public sector marketing
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Labour : review of labour economics and industrial relations
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Labour economics : official journal of the European Association of Labour Economists
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ECONIS (ZBW)
9
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1
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
2
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
3
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
An interpretive structural model for factors affecting the tax compliance of professional athletes : a case study of football players
Memari, Zhaleh
;
Pandari, Abbas Rezaei
;
Bemanzadeh, Fahimeh
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 505-526
Persistent link: https://www.econbiz.de/10013370337
Saved in:
6
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
7
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
8
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
9
An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate
;
Stavros, Constantino
;
Wilson, Bradley
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
Saved in:
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