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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Data Mining"
~subject:"Internet"
~subject:"Online-Handel"
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Search: subject_exact:"Mundpropaganda"
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Data Mining
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Viral marketing
125
Virales Marketing
125
Social Web
78
Social web
78
Consumer behaviour
72
Konsumentenverhalten
72
Internet marketing
64
Online-Marketing
63
Online retailing
35
word of mouth
25
online reviews
23
social media
22
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21
user-generated content
18
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advertising
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social networks
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Customer integration
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electronic word of mouth
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Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Lambrecht, Anja
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Narayan, Vishal
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Proserpio, Davide
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Tucker, Catherine
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Xu, Jingjun
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1
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1
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International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
46
Journal of retailing and consumer services
38
International journal of hospitality management
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Tourism management : research, policies, practice
27
Information systems research : ISR
24
Electronic commerce research
18
Journal of electronic commerce research : JECR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of electronic commerce : IJEC
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of internet commerce
11
Journal of travel and tourism marketing
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Electronic commerce research and applications
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
International journal of consumer studies
7
Journal of international consumer marketing
7
Cogent business & management
6
Global business review
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of retail and distribution management
6
Pakistan journal of commerce and social sciences
6
Psychology & marketing
6
International journal of business information systems : IJBIS
5
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ECONIS (ZBW)
46
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1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
3
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
4
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem
;
Choura, Fatma
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 27-49
Persistent link: https://www.econbiz.de/10013258232
Saved in:
7
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
8
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
9
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
10
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
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