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~isPartOf:"International marketing review"
~subject:"Internationaler Markteintritt"
~subject:"Multinationales Unternehmen"
~subject:"Schwellenländer"
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Internationaler Markteintritt
Multinationales Unternehmen
Schwellenländer
International marketing
132
Internationales Marketing
132
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
26
Markenführung
26
Marketing management
25
Marketingmanagement
25
Brand image
23
Markenimage
23
Transnational corporation
23
Cultural identity
18
Kulturelle Identität
18
Welt
18
World
18
Firm performance
17
International market entry
17
Unternehmenserfolg
17
Globalisierung
16
Globalization
16
Designation of origin
15
Herkunftsbezeichnung
15
Emerging economies
13
Marketing
12
KMU
11
SME
11
Bibliometrics
10
Bibliometrie
10
National culture
10
Nationalkultur
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Strategic management
10
Strategisches Management
10
Cross-cultural management
9
Interkulturelles Management
9
Export
8
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Article
36
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36
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36
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English
37
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Shoham, Aviv
4
Tarba, Shlomo Yedidia
3
Vrontis, Demetris
3
Zahoor, Nadia
3
Gnizy, Itzhak
2
Khan, Zaheer
2
Mitręga, Maciej
2
Pfajfar, Gregor
2
Thrassou, Alkis
2
Abimbola, Temi
1
Ahammad, Mohammad F.
1
Ahmed, Farhad Uddin
1
Andrews, Taylah
1
Arslan, Ahmad
1
Baker, William E.
1
Banelis, Melissa
1
Barnes, Bradley R.
1
Belk, Russell W.
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Calleja-Blanco, Jonathan
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chebbi, Hela
1
Chiarvesio, Maria
1
Cho, Hyo Eun
1
Christofi, Michael
1
Chung, Henry F. L.
1
Ciszewska-Mlinarič, Mariola
1
Cooper, Cary
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dubiel, Anna
1
Efrat, Kalanit
1
Enderwick, Peter
1
Fastoso, Fernando
1
Ghanem, Salma
1
Greenacre, Luke
1
Grinstein, Amir
1
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International marketing review
Journal of international marketing
30
International business review : the official journal of the European International Business Academy
20
Journal of global marketing
17
Journal of business research : JBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Europäische Hochschulschriften / 5
11
SpringerLink / Bücher
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
International journal of emerging markets
8
Journal of international consumer marketing
7
Journal of the Academy of Marketing Science
7
Management international review : mir ; journal of international business
7
Advances in international marketing
6
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Journal of world business : JWB
6
The journal of business & industrial marketing
6
Berichte aus der Betriebswirtschaft
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
5
Harvard business review : HBR
5
Journal of East-West business
5
Journal of international management
5
Journal of strategic marketing
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Effects of globalization on the firm
4
European journal of marketing : EJM
4
International journal of export marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Internationalisierung von Vertrieb und Handel
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of marketing
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Anxieties and management responses in international business
3
Edward Elgar E-Book Archive
3
Entrepreneurial business and economics review : EBER
3
European research studies
3
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ECONIS (ZBW)
37
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
3
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
6
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
7
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
8
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
9
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
10
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
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