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~isPartOf:"International marketing review"
~subject:"Multinationales Unternehmen"
~type_genre:"Aufsatz in Zeitschrift"
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Multinationales Unternehmen
International market entry
69
Internationaler Markteintritt
69
Brand management
61
International marketing
61
Markenführung
61
Internationales Marketing
59
Transnational corporation
55
Consumer behaviour
53
Konsumentenverhalten
53
Marketing management
44
Marketingmanagement
44
Brand image
43
Markenimage
43
Globalisierung
39
Globalization
39
KMU
29
SME
29
Firm performance
25
Unternehmenserfolg
25
Brand
22
Emerging economies
22
Schwellenländer
22
Markenartikel
21
Strategic management
21
Strategisches Management
21
Designation of origin
19
Herkunftsbezeichnung
19
Internationalization
18
China
17
Innovation
14
Resource-based view
13
Ressourcenorientierter Ansatz
13
Beziehungsmarketing
12
Relationship marketing
12
Export
10
Innovation management
10
Innovationsmanagement
10
Auslandsinvestition
9
Business start-up
9
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3
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Article
51
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4
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Aufsatz in Zeitschrift
Article in journal
55
Collection of articles of several authors
4
Sammelwerk
4
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
1
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1
Fallstudie
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English
55
Author
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Mellahi, Kamel
4
Vrontis, Demetris
4
Ahammad, Mohammad F.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Liu, Yipeng
2
Shoham, Aviv
2
Thrassou, Alkis
2
Abimbola, Temi
1
Agnihotri, Arpita
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahmed, Farhad Uddin
1
Akhtar, Nadeem
1
Batsakis, Georgios
1
Battisti, Enrico
1
Bembom, Michael
1
Bhattacharya, Saurabh
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Butt, Muhammad Mohsin
1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
Ceren, Altuntaş Vural
1
Chebbi, Hela
1
Chen, Weihong
1
Chiao, Yu-ching
1
Chiarvesio, Maria
1
Chierici, Roberto
1
Cho, Hyo Eun
1
Cooper, Cary
1
Crick, Dave
1
Deligonul, Seyda
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dimitratos, Pavlos
1
Dong, Xiaodan
1
Du, Min
1
Efrat, Kalanit
1
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International marketing review
International business review : the official journal of the European International Business Academy
225
Journal of world business : JWB
148
Journal of business research : JBR
124
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
124
Management international review : mir ; journal of international business
113
Journal of international management
107
Journal of international entrepreneurship
69
Multinational business review
63
European journal of international management : EJIM
54
Thunderbird international business review
42
Global strategy journal : GSJ
40
International journal of emerging markets
37
Entrepreneurial business and economics review : EBER
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Asia Pacific business review
28
Asian business & management
28
European management journal
28
Journal of international marketing
28
Harvard business review : HBR
27
Journal of East-West business
27
European business review : EBR ; the official journal of the International Management Centres, Europe
26
Management international review : MIR ; journal of international business
26
Technological forecasting & social change : an international journal
25
International journal of business and globalisation : IJBG
23
Global strategy journal
22
Research policy : policy, management and economic studies of science, technology and innovation
22
Review of international business and strategy
21
Transnational corporations : investment and development
21
Critical perspectives on international business
20
Journal of business strategy
20
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
18
Strategic management journal
18
Journal of management studies : JMS
17
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
17
Business history
16
Long range planning : LRP ; international journal of strategic management
16
Baltic journal of management
15
Journal of East European management studies : JEEMS
15
Journal of global marketing
15
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ECONIS (ZBW)
55
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1
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10
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55
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date (oldest first)
1
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
4
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
5
Launching new products in international markets : waterfall versus sprinkler
strategy
of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
6
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
7
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
8
How and when do exporters benefit from an international adaptation
strategy
? : the moderating effect of formal and informal institutional distance
Gao, Jie
;
Wang, Tao
;
Jia, Yu
;
Wang, Cheng Lu
- In:
International marketing review
39
(
2022
)
6
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
Saved in:
9
Building dynamic capabilities for international marketing knowledge management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
10
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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