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Marketing management
46
Marketingmanagement
46
International marketing
26
Internationales Marketing
25
Multinationales Unternehmen
17
Transnational corporation
17
Firm performance
15
Unternehmenserfolg
15
International market entry
11
Internationaler Markteintritt
11
Brand management
9
Emerging economies
9
Markenführung
9
Schwellenländer
9
Competitive advantage
7
Consumer behaviour
7
Konsumentenverhalten
7
Wettbewerbsvorteil
7
Export
6
KMU
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
SME
6
Strategic management
6
Strategisches Management
6
Brand image
5
China
5
Markenimage
5
Marketing
5
South Korea
4
Südkorea
4
Beziehungsmarketing
3
Coronavirus
3
Designation of origin
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Emerging markets
3
Export performance
3
Globalisierung
3
Globalization
3
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Article
39
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44
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44
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5
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Language
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English
46
Author
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Mellahi, Kamel
3
Shoham, Aviv
3
Barnes, Bradley R.
2
Mitręga, Maciej
2
Pfajfar, Gregor
2
Vrontis, Demetris
2
Abimbola, Temi
1
Akter, Shahriar
1
Azilah Kasim
1
Babu, Mujahid Mohiuddin
1
Bai, Huifeng
1
Berger, Ron
1
Bortoluzzi, Guido
1
Buratti, Andrea
1
Cabanelas, Pablo
1
Campos, Emilio Gonzalo
1
Chao, Paul
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiarvesio, Maria
1
Cho, Hyo Eun
1
Christofi, Michael
1
Chung, Henry F. L.
1
Crittenden, Victoria Lynn
1
Deshpandé, Rohit
1
Dey, Bidit Lal
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Ding, Qing Shan
1
Dinnie, Keith
1
Dong, Xiaodan
1
Drori, Netanel
1
Ford, John B.
1
Fu, Huifen
1
Gao, Gerald Yong
1
Ghazali Musa
1
Gnizy, Itzhak
1
Griffith, David A.
1
Grinstein, Amir
1
Grunert, Klaus G.
1
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Published in...
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International marketing review
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
46
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46
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
3
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
4
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
5
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
6
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
9
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
10
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
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