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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~source:"econis"
~subject:"Fundraising"
~subject:"Marketing management"
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Fundraising
Marketing management
Öffentlicher Sektor
37
Public sector
36
Nonprofit marketing
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20
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20
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International review on public and non-profit marketing
Policy research working paper : WPS
Journal of nonprofit & public sector marketing
22
International journal of nonprofit and voluntary sector marketing
16
Journal of philanthropy and marketing
13
International journal of nonprofit & voluntary sector marketing
10
Nonprofit management & leadership
9
SpringerLink / Bücher
9
Nonprofit and voluntary sector quarterly
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
6
The AFP fund development series
5
Discussion paper
4
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
The Routledge companion to nonprofit marketing
4
The evolution of nonprofit marketing
4
EBL-Schweitzer
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of strategic marketing
3
Lehrbuch
3
Psychology & marketing
3
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
3
Springer eBook Collection
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Australasian marketing journal
2
CESifo working papers
2
DBI-Materialien
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Discussion paper / Tinbergen Institute
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Forum Marketing
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Gabler Edition Wissenschaft / NPO-Management
2
Hamburger Schriften zur Marketingforschung
2
Handbook of research on managerial solutions in non-profit organizations
2
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
2
Incorporating business models and strategies into social entrepreneurship
2
International journal of advertising : the review of marketing communications
2
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
7
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
8
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
9
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
10
A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
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