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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Policy research working paper : WPS"
~subject:"Marketing management"
~subject:"Nonprofit-Management"
~subject:"Nonprofit-Marketing"
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Marketing management
Nonprofit-Management
Nonprofit-Marketing
Öffentlicher Sektor
37
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20
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Won, Doyeon
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International review on public and non-profit marketing
Policy research working paper : WPS
Nonprofit management & leadership
83
Public management review
79
Journal of nonprofit & public sector marketing
48
Nonprofit and voluntary sector quarterly
46
International journal of nonprofit and voluntary sector marketing
37
International public management journal
37
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
36
Public performance & management review
34
International journal of public sector management : IJPSM
33
Journal of marketing for higher education
32
SpringerLink / Bücher
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
23
The Routledge companion to nonprofit management
20
Journal of philanthropy and marketing
19
Public management and governance
18
Leadership in nonprofit organizations ; Vol. 2
17
The Jossey-Bass handbook of nonprofit leadership and management
17
Nonprofit marketing : sectoral applications
16
Public personnel management
16
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
15
Springer eBook Collection
15
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
15
Administrative Sciences : open access journal
14
Stand und Perspektiven der öffentlichen Betriebswirtschaftslehre : Festschrift für Peter Eichhorn zur Vollendung des 60. Lebensjahres
14
The evolution of nonprofit marketing
14
Handbook of research on managerial solutions in non-profit organizations
13
Edition Sozialwirtschaft
12
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
12
The Routledge companion to nonprofit marketing
12
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
11
Journal of business research : JBR
11
Strategisches Management und wirkungsorientierte Steuerung in Kommunen
11
The study of public management in Europe and the US : a competitive analysis of national distinctiveness
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Managing applied research : theories, cases and perspectives
10
Professionalisierung im Nonprofit Management
10
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
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ECONIS (ZBW)
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1
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
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2
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
3
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
4
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
5
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
6
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
7
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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8
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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9
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
10
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
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