//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Marketing management
120
Marketingmanagement
120
Consumer behaviour
56
Konsumentenverhalten
56
Marketing
32
Beziehungsmarketing
31
Theorie
24
Theory
24
Brand management
22
Markenführung
22
Einzelhandel
19
Retail trade
19
Distribution channel
17
Vertriebsweg
17
Deutschland
15
Germany
15
Brand
12
Markenartikel
12
Market research
11
Marktforschung
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Markenimage
8
Customer value
7
Kundenwert
7
Market segmentation
7
Marktsegmentierung
7
Preismanagement
7
Pricing strategy
7
Advertising
6
Automotive industry
6
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
Firm performance
6
Handelsmarke
6
Internet marketing
6
Kfz-Industrie
6
more ...
less ...
Online availability
All
Undetermined
18
Free
1
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
23
German
8
Author
All
Bauer, Hans H.
2
Buxel, Holger
2
Wiedmann, Klaus-Peter
2
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Azemi, Yllka
1
Baaken, Thomas
1
Barann, Benjamin
1
Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Bowman, Douglas
1
Brähler, Matthias
1
Bu, Yi
1
Carlson, Jamie
1
Chaib Lababdi, Houyem
1
Chen, Lin
1
Clark, Melissa N.
1
Clark, Moira K.
1
De Villiers, Rouxelle
1
Eid, Riyad
1
Gao, Mengjia
1
Gierl, Heribert
1
Gray, David
1
Grether, Mark
1
Guilbault, Melodi
1
Hammer, Claudia
1
Hammerschmidt, Maik
1
Hermann, Andreas
1
Heuchert, Markus
1
Ho, Hillbun
1
Hobson, Ana
1
Hollebeek, Linda D.
1
Hoskins, Jake D.
1
more ...
less ...
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
48
The journal of business & industrial marketing
33
SpringerLink / Bücher
32
Journal of strategic marketing
28
Journal of the Academy of Marketing Science
20
European journal of marketing : EJM
19
Gabler Edition Wissenschaft
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
14
Journal of marketing management : MM
12
Cogent business & management
11
Journal of business-to-business marketing
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
Springer eBook Collection
10
Springer eBook Collection / Business and Economics
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The marketing review
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
International journal of hospitality management
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing letters : a journal of research in marketing
7
Neue betriebswirtschaftliche Forschung : Nbf
7
The journal of applied business research
7
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
6
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
7
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
10
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->