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~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"The journal of brand management : an international journal"
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Search: person:"Melewar, T.C."
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Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Brand
2
Corporate reputation
2
Firmenimage
2
Malaysia
2
Markenartikel
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Öffentlichkeitsarbeit
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Evaluation
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Food trade
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Multinationales Unternehmen
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Supplier relationship management
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Transnational corporation
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Vertriebsweg
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Virtual reality
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Virtuelle Realität
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Wettbewerb
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brand ambidexterity
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brand innovation on social media
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brand likability
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branding in Asia pacific
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branding in higher education
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English
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Melewar, T. C.
8
Roslin, Rosmimah Mohd
2
Bang, Nguyen
1
Holland, Ray
1
Hwang, Yun-yong
1
Karaosmanoglu, Elif
1
Lim, Lynn L K
1
Lim, Lynn L. K.
1
Melewar, T C
1
Na, Kwang Jin
1
Shackleton, John
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Journal of Asia Pacific business
The journal of brand management : an international journal
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Journal of general management
9
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
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OLC EcoSci
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1
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
2
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
3
Digital and virtual world research on brands and marketing development
Lim, Lynn L K
;
Melewar, T C
- In:
The journal of brand management : an international journal
19
(
2011
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009287865
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
6
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
7
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
8
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
9
Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
3
(
2001
)
2
,
pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
Saved in:
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