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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Viral marketing
24
Virales Marketing
24
Consumer behaviour
14
Konsumentenverhalten
14
Social Web
8
Social web
8
Werbewirkung
7
Internet marketing
6
Online-Marketing
6
Advertising
3
Beziehungsmarketing
3
Brand image
3
Credibility
3
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3
Markenimage
3
Marketing
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Relationship marketing
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USA
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United States
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Werbung
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Co-creation
2
Confidence
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Customer integration
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Customer satisfaction
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Experiment
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Vertrauen
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Web 2.0 technologies
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Web 2.0-Technologien
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7
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Ballantine, Paul W.
1
Berthon, Pierre R.
1
Bhadury, Roop K.
1
Brown, Mark R.
1
Campbell, Colin
1
Cho, Soyoen
1
Faber, Ronald J.
1
Foos, Adrienne E.
1
Huh, Jisu
1
Ji, Chunli
1
Kareklas, Ioannis
1
Keeling, Debbie
1
Keeling, Kathleen
1
Li, Kefang
1
Muehling, Darrel D.
1
Parent, Michael
1
Pitt, Leyland F.
1
Pope, Nigel K. Ll.
1
Weber, T. J.
1
Yang, Ping
1
Yeung, Cara Au
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Journal of advertising : official publication of the American Academy of Advertising
Marketing intelligence & planning
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Argumenta oeconomica
1
Arts and the market : AAM
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
7
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1
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
2
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
3
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
4
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
5
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
6
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
7
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
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