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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
48
Werbepsychologie
48
Advertising effects
29
Werbewirkung
29
Advertising
14
Werbung
14
USA
11
United States
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
7
Markenimage
7
Computerspiel
5
Video game
5
Emotion
4
Experiment
4
Fernsehwerbung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Target group
4
Television advertising
4
Zielgruppe
4
Analysis of variance
3
Cognition
3
Humor
3
Kognition
3
Print advertising
3
Printwerbung
3
Social Marketing
3
Social marketing
3
Varianzanalyse
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Advertising planning
2
Brand
2
Consumer preferences
2
Fernsehnutzung
2
Gender
2
Geschlecht
2
Gesundheitsmarketing
2
Gewalt
2
Health care marketing
2
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48
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English
48
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Muehling, Darrel D.
3
Nelson, Michelle R.
3
Yoon, Hye Jin
3
Baek, Tae Hyun
2
Chang, Chingching
2
Eisend, Martin
2
Kareklas, Ioannis
2
Kim, Jooyoung
2
Wright, Scott A.
2
Ashley, Christy
1
Bakir, Aysen
1
Banks, Ivana Busljeta
1
Bee, Colleen C.
1
Beukeboom, Camiel J.
1
Bhatnagar, Namita
1
Bradley, Samuel
1
Brainerd, Charles
1
Carlson, Jeffrey R.
1
Carlson, Les
1
Choi, Yung Kyun
1
Chowdhury, Rafi M. M. I.
1
David, Meredith E.
1
Delbaere, Marjorie
1
Derbaix, Christian
1
Gangadharbatla, Harsha
1
Green, Todd
1
Hernandez, José Mauro da Costa
1
Hong, Yuan
1
Hooge, Ilona E. de
1
Hopkins, Christopher D.
1
Kardes, Frank R.
1
Kim, Yeonshin
1
Kulkarni, Atul A.
1
Kwak, Hyokjin
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Seung Pil
1
Lee, Seung Yun
1
Leonard, Hillary A.
1
Madrigal, Robert
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
48
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1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
3
Developing persuasion knowledge by teaching advertising literacy in primary school
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011486855
Saved in:
4
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
5
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
Saved in:
6
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
7
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
8
The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung
;
Morton, Cynthia R.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
Saved in:
9
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
Saved in:
10
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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