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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Brand image
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenimage
12
Brand management
7
Markenführung
7
Designation of origin
5
Herkunftsbezeichnung
5
International marketing
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Internationales Marketing
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Brand
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Markenartikel
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Consumer-brand identification
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Advertising effects
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Bibliometrics
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Bibliometrie
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Consumer-brand relationships
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2
Personality psychology
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Advertising
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Brand stereotype
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Brand stereotype competence
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Brand stereotype warmth
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C-XENSCALE
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Diamantopoulos, Adamantios
Ko, Eunju
13
Valette-Florence, Pierre
12
Foroudi, Pantea
11
Melewar, T. C.
11
Romaniuk, Jenni
11
Veloutsou, Cleopatra
11
De Chernatony, Leslie
10
Gupta, Suraksha
10
Buil, Isabel
7
Christodoulides, George
7
Merrilees, Bill
7
Michel, Géraldine
7
Nenycz-Thiel, Magda
7
Singh, Jaywant
7
Teng, Lefa
7
Bartikowski, Boris
6
Dennis, Charles
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Andreini, Daniela
5
Arslanagic-Kalajdzic, Maja
5
Ekinci, Yuksel
5
Guzman, Francisco
5
Jevons, Colin
5
Kennedy, Rachel
5
Merunka, Dwight
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Wallace, Elaine
5
Zarantonello, Lia
5
Balaji, M. S.
4
Bang, Nguyen
4
Bogomolova, Svetlana
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Journal of advertising research
Journal of business research : JBR
Journal of international marketing
8
International marketing review
2
Journal of the Academy of Marketing Science
2
British journal of management
1
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
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The journal of product & brand management
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ECONIS (ZBW)
12
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1
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
6
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
8
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
9
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
10
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
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