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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Relationship marketing
Brand management
667
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Social Web
125
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketing management
61
Marketingmanagement
61
Brand equity
52
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
USA
32
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165
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Article in journal
Conference paper
Aufsatz in Zeitschrift
165
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2
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English
165
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Veloutsou, Cleopatra
5
Kim, Kyung Hoon
4
Ko, Eunju
4
Aiello, Gaetano
3
Andreini, Daniela
3
Balaji, M. S.
3
Black, Iain
3
Pedeliento, Giuseppe
3
Roy, Sanjit
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Bazi, Saleh
2
Bose, Sunny
2
Davvetas, Vasileios
2
Dawes, John
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Japutra, Arnold
2
Mandler, Timo
2
Manthiou, Aikaterini
2
McLean, Graeme J.
2
Merunka, Dwight
2
Molinillo, Sebastian
2
Mrad, Mona
2
Orth, Ulrich R.
2
Richard, Marie-Odile
2
Rose, Gregory
2
Roy, Rajat
2
Salo, Jari
2
Sharifah Faridah Syed Alwi
2
Simões, Cláudia
2
Solerio, Chiara
2
Teck Ming Tan
2
Wang, Shuman
2
Abosag, Ibrahim
1
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Journal of advertising research
Journal of business research : JBR
Journal of retailing and consumer services
113
The journal of product & brand management
101
The journal of brand management : an international journal
100
International journal of hospitality management
53
Asia Pacific journal of marketing and logistics
35
Industrial marketing management : the international journal for industrial and high-tech firms
32
Psychology & marketing
32
Cogent business & management
31
International journal of internet marketing and advertising : IJIMA
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
27
Journal of promotion management : innovations in planning and applied research
26
European journal of marketing : EJM
25
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Journal of marketing management : MM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Tourism management : research, policies, practice
17
Journal of marketing communications
16
Journal of marketing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of fashion marketing and management
14
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
European journal of marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of service management
13
International journal of market research
12
Journal of retailing
12
The IUP journal of brand management : IJBRM
12
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ECONIS (ZBW)
165
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1
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165
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
8
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
9
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
10
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
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