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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Kaufentscheidung"
~subject:"Perception"
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Kaufentscheidung
Perception
Consumer behaviour
448
Konsumentenverhalten
448
Advertising effects
74
Werbewirkung
74
Advertising
67
Werbung
67
USA
51
United States
51
Brand image
31
Markenimage
31
Internet marketing
30
Online-Marketing
30
Social Web
28
Social web
28
Emotion
26
Brand management
25
Markenführung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Großbritannien
20
United Kingdom
20
Purchase decision
18
Brand
16
Markenartikel
16
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15
Market research
15
Marktforschung
15
Wahrnehmung
15
Youth
15
China
13
Confidence
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Vertrauen
13
Cognition
12
Kognition
12
Online retailing
12
Online-Handel
12
Viral marketing
12
Virales Marketing
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32
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32
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Niculescu, Mihai
2
Spears, Nancy
2
Albinsson, Pia A.
1
Alexander, David L.
1
Amos, Clinton
1
Anderson, Ronald C.
1
Askegaard, Søren
1
Bar, Moshe
1
Chan, Terri H.
1
Chang, Hyo Jung
1
Chattaraman, Veena
1
Chen, Huan
1
Chen, Rocky Peng
1
Chen, Yi-Fen
1
Dagher, Grace K.
1
De Kervenoael, Ronan
1
Deshpande, Gopikrishna
1
Droulers, Olivier
1
Elms, Jonathan
1
Ferié, Frederik
1
Fransen, Marieke L.
1
Garaus, Marion
1
Gathen, Constanze
1
Geldes, Cristian E.
1
Gillespie, Brian
1
Gölz, Sebastian
1
Hahnel, Ulf J. J.
1
Hallsworth, Alan G.
1
Itani, Omar
1
Jaikumar, Saravana
1
Janssen, Loes
1
Jeppesen, Lene Hauge
1
Ketron, Seth
1
Kim, HyeJeong
1
Kokkoris, Michail D.
1
Kostyk, Alena
1
Kristensen, Dorthe Brogård
1
Kühnen, Ulrich
1
Lacoste-Badie, Sophie
1
Lavin, Jaime F.
1
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Journal of advertising research
Journal of consumer behaviour : an international research review
Journal of business research : JBR
80
Journal of retailing and consumer services
80
International journal of hospitality management
39
Psychology & marketing
29
SpringerLink / Bücher
29
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing research : JMR
20
Journal of retailing
20
Journal of travel and tourism marketing
20
Product experience
20
Marketing letters : a journal of research in marketing
18
Marketing : ZFP ; journal of research and management
17
The international review of retail, distribution and consumer research
15
Asia Pacific journal of marketing and logistics
14
International journal of advertising : the review of marketing communications
14
Journal of Consumer Marketing
14
Journal of marketing communications
14
Journal of international consumer marketing
13
NBER working paper series
13
Gabler Edition Wissenschaft
12
The journal of consumer marketing
12
The journal of product & brand management
12
Tourism management : research, policies, practice
12
Young consumers : insight and ideas for responsible marketers
12
Cogent business & management
11
Journal of consumer behaviour
11
Journal of customer behaviour
11
Journal of marketing research
11
The journal of brand management : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Schriftenreihe Studien zum Konsumentenverhalten
10
Tourism management perspectives : TMP
10
Journal of Islamic marketing
9
Journal of consumer research : JCR ; an interdisciplinary journal
9
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ECONIS (ZBW)
32
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How do consumers choose sellers in e-marketplaces? : the role of display price and sellers' review volume
Jaikumar, Saravana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012109432
Saved in:
5
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
Saved in:
6
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
Saved in:
7
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
8
Atmospheric harmony in the retail environment : its influence on store satisfaction and re-patronage intention
Garaus, Marion
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011695058
Saved in:
9
Influence of contextual information and past prices on the willingness to pay and expected quality evaluations
Valle, Mauricio A.
;
Lavin, Jaime F.
;
Magner, Nicolas S.
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10011685045
Saved in:
10
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
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