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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~source:"econis"
~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Stimmung"
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Advertising
Brand image
Emotion
73
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
22
Werbewirkung
22
Customer satisfaction
19
Kundenzufriedenheit
19
Hotel industry
14
Hotellerie
14
Dienstleistungsqualität
13
Service quality
13
Gastronomie
9
Restaurant industry
9
Beziehungsmarketing
8
Relationship marketing
8
emotions
8
Arbeitszufriedenheit
7
Fernsehwerbung
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Job satisfaction
7
Television advertising
7
Werbung
7
Markenimage
6
Bibliometrics
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Bibliometrie
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Internet marketing
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Markenführung
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Online-Marketing
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Aufsatz in Zeitschrift
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12
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Andreu, Luisa
1
Batagelj, Zenel
1
Bilro, Ricardo Godinho
1
Cao, Jiaqi
1
Chen, Shan-Pei
1
Chiu, Chung-Kit
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Clancy, Kevin J.
1
DeLorme, Denise E.
1
Drengner, Jan
1
Font, Xavier
1
Gaus, Hansjoerg
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Huh, Jisu
1
Husić-Mehmedović, Melika
1
Jahn, Steffen
1
Kolar, Tomaž
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Mattila, Anna S.
1
Nguyen, Hong Ngoc
1
Oakes, Steve
1
Omeragić, Ismir
1
Qian, Jiang
1
Rabino, Samuel
1
Reid, Leonard N.
1
Ribeiro, Manuel Alector
1
Song, Hak-jun
1
Stadlthanner, Katja Anna
1
Vanhamme, Joëlle
1
Wang, Yao-Chin
1
Yen, Chih-Lun
1
Zhang, Mingyue
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Journal of advertising research
Journal of hospitality marketing & management
Journal of business research : JBR
34
The journal of brand management : an international journal
25
The journal of product & brand management
25
Journal of marketing communications
16
Journal of retailing and consumer services
16
International journal of advertising : the review of marketing communications
14
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Marketing letters : a journal of research in marketing
8
International journal of hospitality management
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Global business review
6
Marketing intelligence & planning
6
The journal of consumer marketing
6
European journal of marketing
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
Journal of current issues and research in advertising : JCIRA
5
Journal of promotion management : JPM
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
Qualitative market research : an international journal
5
International journal of sport management and marketing : IJSMM
4
Journal of Islamic marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of current issues and research in advertising
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Services marketing quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
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ECONIS (ZBW)
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12
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1
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
3
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
4
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
5
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
9
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
10
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
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