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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Fashion"
~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Fashion
Innovationsakzeptanz
Online-Marketing
Consumer behaviour
624
Konsumentenverhalten
624
Online retailing
393
Online-Handel
393
Internet marketing
297
Social Web
275
Social web
275
E-commerce
211
Electronic Commerce
210
Beziehungsmarketing
181
Relationship marketing
181
Einzelhandel
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Markenführung
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Viral marketing
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Virales Marketing
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Markenimage
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Dienstleistungsqualität
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Website
63
Advertising
59
Werbung
57
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USA
53
United States
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Internet
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44
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Dwivedi, Yogesh Kumar
6
Fulgoni, Gian M.
6
Baier, Daniel
5
Rana, Nripendra P.
5
Ladhari, Riadh
4
Souiden, Nizar
4
Cohen, Justin
3
Fulgoni, Gian
3
Hyun, Hyowon
3
Jebarajakirthy, Charles
3
Lee, Daeho
3
Lipsman, Andrew
3
Liébana-Cabanillas, Francisco
3
Nelson-Field, Karen
3
Ozuem, Wilson
3
Rese, Alexandra
3
Shankar, Amit
3
Shareef, Mahmud Akhter
3
Sharp, Byron
3
Singh, Nitish
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Appiah, Osei
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Balaji, M. S.
2
Barta, Sergio
2
Belanche, Daniel
2
Bellman, Steven
2
Brettel, Malte
2
Campbell, Colin
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Christodoulides, George
2
Chung, Te-Lin
2
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Journal of advertising research
Journal of retailing and consumer services
Journal of business research : JBR
354
International journal of internet marketing and advertising : IJIMA
206
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
126
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Journal of internet commerce
103
Technological forecasting & social change : an international journal
97
International journal of hospitality management
93
International journal of electronic marketing and retailing : IJEMR
91
Information systems research : ISR
89
International journal of business information systems : IJBIS
88
Springer eBook Collection
88
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
84
Journal of promotion management : innovations in planning and applied research
83
Electronic commerce research
81
Cogent business & management
80
Industrial marketing management : the international journal for industrial and high-tech firms
76
International journal of technology marketing : IJTMkt
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of e-business research : an official publication of the Information Resources Management Association
65
Journal of management information systems : JMIS
64
Psychology & marketing
64
Business horizons
58
Journal of electronic commerce research : JECR
58
Journal of promotion management : JPM
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of fashion marketing and management
52
Journal of marketing
52
Journal of marketing management : MM
52
Journal of travel and tourism marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
51
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ECONIS (ZBW)
358
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1
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358
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
What affects the promoting intention of mobile banking services? : insights from mining consumer reviews
Basu, Bibaswan
;
Sebastian, M. P.
;
Kar, Arpan Kumar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462373
Saved in:
3
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
4
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
5
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
6
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
7
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
8
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
9
Analysis of the adoption of customer facing InStore technologies in retail SMEs
Lorente-Martínez, Javier
;
Navío-Marco, Julio
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305323
Saved in:
10
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
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