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~isPartOf:"Journal of advertising research"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Television advertising"
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Search: subject_exact:"Mediennutzung"
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Television advertising
Mediennutzung
60
Media usage
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USA
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United States
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Advertising effects
13
Internet marketing
13
Online-Marketing
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Werbewirkung
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Journal of advertising research
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Young consumers : insight and ideas for responsible marketers
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
DICE discussion paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Department of Economics, University Ca' Foscari of Venice Research Paper
1
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
IWQW discussion paper series
1
Innovation in advertising and branding communication
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing Science
1
Marketing science
1
Memorandum / Department of Economics, University of Oslo
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
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ECONIS (ZBW)
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1
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
2
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
3
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
4
The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.
;
Bowen, Kevin
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
Saved in:
5
Parent-adolescent interaction and the family's effect on adolescent TV skepticism : an empirical analysis with Turkish consumers
Ozdogan, F. Bahar
;
Altintas, M. Hakan
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003972207
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
7
Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan
;
Stipp, Horst
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
Saved in:
8
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
9
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
10
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
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