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~isPartOf:"Journal of advertising research"
~person:"Anderl, Eva"
~person:"Benmamoun, Mamoun"
~person:"Campbell, Colin"
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~person:"Sharp, Byron"
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Internet marketing
8
Online-Marketing
8
Advertising effects
4
Social Web
4
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4
Werbewirkung
4
Advertising
3
Werbung
3
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Anderl, Eva
Benmamoun, Mamoun
Campbell, Colin
Gerstmeier, Eva
Okazaki, Shintaro
Sharp, Byron
Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Appiah, Osei
2
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2
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2
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Journal of advertising research
Journal of business research : JBR
3
Breaking new ground in theory and practice
2
European journal of marketing : EJM
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of retailing
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The service industries journal
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
3
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
4
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
5
Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
Saved in:
6
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
7
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
8
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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