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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Advertising effects
Internet marketing
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
65
Werbung
65
Werbewirkung
56
Online-Marketing
28
USA
23
United States
23
Brand management
19
Markenführung
19
Social Web
19
Social web
19
Brand
15
Markenartikel
15
Brand image
14
Markenimage
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Communication
10
Kommunikation
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Fernsehwerbung
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Television advertising
8
Psychology of advertising
7
Target group
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Werbepsychologie
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Zielgruppe
7
Confidence
6
Emotion
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Marketing management
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Marketingmanagement
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Vertrauen
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Viral marketing
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Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
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E-commerce
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Electronic Commerce
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72
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Chang, Chun-Tuan
2
Dahlén, Micael
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Singh, Nitish
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
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1
Allsop, Dee T.
1
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1
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1
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1
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1
Bassett, Bryce R.
1
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1
Becerra, Enrique P.
1
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1
Benmamoun, Mamoun
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1
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1
Brettel, Malte
1
Broadbridge, Victoria
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1
Cherif, Emna
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Choi, Jieun
1
Christy, Katheryn R.
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Journal of advertising research
Journal of business research : JBR
299
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
156
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : JPM
74
Psychology & marketing
74
The journal of product & brand management
73
International journal of hospitality management
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
The journal of brand management : an international journal
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
43
European journal of marketing : EJM
42
Young consumers : insight and ideas for responsible marketers
42
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
36
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
33
European journal of marketing
31
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ECONIS (ZBW)
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61
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
62
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
63
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
64
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
65
Information processing of advertising among young people : the elaboration likelihood model as applied to youth
Te'eni-Harari, Tali
;
Lampert, Shlomo I.
;
Lehman-Wilzig, Sam
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 326-340
Persistent link: https://www.econbiz.de/10003611059
Saved in:
66
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
67
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
68
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
69
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
70
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
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