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~isPartOf:"Journal of advertising research"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Werbung"
~subject:"Werbungsbetrieb"
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Markenartikel
Marketingmanagement
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Marktforschung
69
Market research
25
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16
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10
Internet marketing
4
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4
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Journal of advertising research
Journal of marketing research : JMR
33
Europäische Hochschulschriften / 5
14
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of business research : JBR
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Gabler Edition Wissenschaft
8
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Prentice-Hall international series in management
6
Die Betriebswirtschaft : DBW
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business economics : JBE
5
Review of marketing research
5
Entscheidungsunterstützung für ökonomische Probleme
4
European journal of operational research : EJOR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business-to-business marketing
4
Journal of retailing
4
Springer eBook Collection
4
Springer eBook Collection / Business and Management
4
The journal of brand management : an international journal
4
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
4
AMS review : official publication of the Academy of Marketing Science
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Decision sciences : DS
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Esomar congress
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European Advertising Academy
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Faculty & research / Insead : working paper series
3
Fundamentals of marketing research ; Vol. 1
3
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
3
Handbuch der Marktforschung
3
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ECONIS (ZBW)
14
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1
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
2
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
3
It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
Saved in:
4
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
5
Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
Saved in:
6
A two-dimensional concept of brand loyalty
Day, George S.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
Saved in:
7
Split plot design : measuring market share
Anderson, Evan E.
- In:
Journal of advertising research
12
(
1972
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10001836043
Saved in:
8
Attitudes and awareness as predictors of market share
Assael, Henry
;
Day, George S.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
Saved in:
9
Influence of brand names on attitudes
Simon, Marji Frank
- In:
Journal of advertising research
10
(
1970
)
3
,
pp. 28-30
Persistent link: https://www.econbiz.de/10002824651
Saved in:
10
A case for test market experiments
Eskin, Gerald J.
- In:
Journal of advertising research
15
(
1975
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Saved in:
1
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