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~isPartOf:"Journal of air transport management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject_exact:"Customer relationship management"
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Beziehungsmarketing
Dienstleistungsqualität
Markenartikel
Relationship marketing
130
Consumer behaviour
65
Konsumentenverhalten
65
Service quality
41
Customer satisfaction
35
Kundenzufriedenheit
35
Brand management
31
Markenführung
31
Brand image
22
Markenimage
22
Airline
21
Fluggesellschaft
21
Social Web
21
Social web
21
Brand
20
Internet marketing
19
Online-Marketing
19
Air transport
11
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Lieferantenmanagement
11
Luftverkehr
11
Retail trade
11
Supplier relationship management
11
Air passenger transport
9
Brand loyalty
9
Customer value
9
Kundenwert
9
Online retailing
9
Online-Handel
9
Passagierluftverkehr
9
Confidence
8
Marketing management
8
Marketingmanagement
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Vertrauen
8
Corporate Social Responsibility
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Leckie, Civilai
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Amenuvor, Fortune Edem
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Bang, Nguyen
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Casidy, Riza
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2
Hollebeek, Linda D.
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Merrilees, Bill
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Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
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Journal of air transport management
Marketing intelligence & planning
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
257
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
130
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
6
Airline satisfaction and loyalty : assessing the influence of personality, trust and service quality
Leon, Steven
;
Dixon, Sonoma
- In:
Journal of air transport management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014437736
Saved in:
7
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
8
Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen
;
Soch, Harmeen
- In:
Journal of air transport management
107
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
Saved in:
9
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
10
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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