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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing intelligence & planning"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
USA
Wettbewerbsstrategie
Marketing management
290
Marketingmanagement
290
Theorie
46
Theory
46
Consumer behaviour
44
Konsumentenverhalten
44
Beziehungsmarketing
33
Marketing
33
Relationship marketing
33
Market research
28
Marktforschung
28
Firm performance
24
Marketing strategy
24
Unternehmenserfolg
24
Internet marketing
21
Online-Marketing
21
Innovation
20
Brand management
19
Markenführung
19
United States
19
Brand image
18
Markenimage
18
Bibliometrics
15
Bibliometrie
15
Competitive strategy
14
Resource-based view
14
Ressourcenorientierter Ansatz
14
New product development
13
Preismanagement
13
Pricing strategy
13
Produktentwicklung
13
Strategic management
13
Strategisches Management
13
Brand
12
Markenartikel
12
Market entry
12
Markteintritt
12
KMU
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33
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Feng, Hui
2
Harker, Michael
2
Harker, Patrick T.
2
Morgan, Neil A.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Brennan, Ross
1
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1
Calantone, Roger J.
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Caldieraro, Fabio
1
Chan, Tat
1
Chari, Simos
1
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1
Cotton, Christopher
1
Cronin, J. J.
1
Dantas, Danilo C.
1
Davis, Kelly M.
1
Di Benedetto, C. Anthony
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Fang, Eric
1
Fürst, Andreas
1
Gupta, Suraksha
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Homburg, Christian
1
Hong, Yuan
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Hult, G. Tomas M.
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Ishihara, Masakazu
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Kumar, Subodha
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Kumar, V.
1
Li, Jia
1
Lounsbury, John W.
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Loveland, James M.
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Malhotra, Naresh K.
1
McKenny, Aaron F.
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Mehra, Amit
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing intelligence & planning
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing
21
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Europäische Hochschulschriften / 5
10
Journal of advertising research
10
Journal of marketing management : MM
10
Faculty & research / Insead : working paper series
9
Harvard business review : HBR
9
Journal of strategic marketing
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Schriften zu Marketing und Management
8
SpringerLink / Bücher
8
International journal of wine business research : IJWBR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
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ECONIS (ZBW)
37
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
Is diffusion of marketing competence necessary for a market orientation? : a comparative investigation of marketing managers and their defining traits
Loveland, James M.
;
Thompson, Scott A.
;
Lounsbury, John W.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 469-484
Persistent link: https://www.econbiz.de/10011298757
Saved in:
9
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
10
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
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