//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"USA"
~subject:"Wettbewerbsstrategie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Decision under uncertainty
Price competition
USA
Wettbewerbsstrategie
Marketing management
99
Marketingmanagement
99
Theorie
41
Theory
41
Consumer behaviour
12
Innovation
12
Konsumentenverhalten
12
Competitive strategy
11
Market entry
11
Markteintritt
11
Preismanagement
11
Pricing strategy
11
Beziehungsmarketing
10
Relationship marketing
10
Market research
9
Marktforschung
9
Brand
7
Distribution channel
7
Markenartikel
7
Vertriebsweg
7
Deutschland
5
Game theory
5
Germany
5
Spieltheorie
5
United States
5
competitive strategy
5
Brand image
4
Markenimage
4
Marketing
4
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
Product design
4
Produktgestaltung
4
game theory
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
16
German
4
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kuester, Sabine
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Meyer, Marc H.
1
Minderlein, Martin
1
Moore, Don A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Radzevick, Joseph R.
1
Rao, Vithala R.
1
Roberts, Edward B.
1
Simon, Hermann
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Sullivan, Mary W.
1
Villas-Boas, J. Miguel
1
Wich, Donald J.
1
Zhang, Z. John
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing
21
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Europäische Hochschulschriften / 5
10
Journal of advertising research
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
Faculty & research / Insead : working paper series
9
Harvard business review : HBR
9
Journal of strategic marketing
9
The journal of business & industrial marketing
9
The journal of consumer marketing
9
Business horizons
8
Gabler Edition Wissenschaft
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Schriften zu Marketing und Management
8
SpringerLink / Bücher
8
International journal of wine business research : IJWBR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
Harvard-Business-Manager : das Wissen der Besten
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
5
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
6
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->