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~isPartOf:"Journal of business economics : JBE"
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Beziehungsmarketing
41
Relationship marketing
41
Theorie
16
Theory
16
Consumer behaviour
9
Konsumentenverhalten
9
Customer satisfaction
6
Deutschland
6
Germany
6
Kundenzufriedenheit
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Marketing management
5
Marketingmanagement
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Erfolgsfaktor
4
Success factor
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Brand image
3
Dienstleistungsqualität
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E-commerce
3
Electronic Commerce
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Estimation
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Innovation management
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Innovationsmanagement
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Kundenbindungsprogramm
3
Lieferantenmanagement
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Loyalty program
3
Markenimage
3
Quality management
3
Qualitätsmanagement
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Service quality
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Supplier relationship management
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Automotive industry
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Automotive services industry
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Brand management
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Conjoint analysis
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Customer analysis
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Customer integration
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Decision theory
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German
31
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Huber, Frank
6
Herrmann, Andreas
5
Baier, Daniel
2
Bauer, Hans H.
2
Betz, Jürgen
2
Haas, Alexander
2
Homburg, Christian
2
Krafft, Manfred
2
Piller, Frank T.
2
Ahsen, Anette von
1
Albrecht, Tobias
1
Alt, Rainer
1
Backhaus, Christof
1
Bekk, Magdalena
1
Binder, Hans Jörg
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Boztuğ, Yasemin
1
Brand, Benedikt M.
1
Brockhoff, Klaus
1
Bruhn, Manfred
1
Burmann, Christoph
1
Diller, Hermann
1
Ernst, Holger
1
Evanschitzky, Heiner
1
Fischer, Marc
1
Frey, Alexander
1
Fröhling, Oliver
1
Fuchs, Matthias
1
Geiger, Ingmar
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Gruber, Kathrin
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Guhl, Daniel
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Hankammer, Stephan
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Heinrich, Bernd
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Heitmann, Mark
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Helm, Roland
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Hildebrandt, Lutz
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Ivens, Björn Sven
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Journal of business economics : JBE
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
41
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21
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41
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21
Individuelles Entscheidungsverhalten bei Variantenvielfalt : die Wirkung der "attribute alignability"
Herrmann, Andreas
;
Schaffner, Dorothea
;
Heitmann, Mark
- In:
Journal of business economics : JBE
76
(
2006
)
3
,
pp. 309-337
Persistent link: https://www.econbiz.de/10003294663
Saved in:
22
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
23
Konflikte bei der Einbeziehung von Kunden in die Produktentwicklung
Brockhoff, Klaus
- In:
Journal of business economics : JBE
75
(
2005
)
9
,
pp. 859-877
Persistent link: https://www.econbiz.de/10003105848
Saved in:
24
Asymmetrische Effekte bei der Entstehung von Kundenzufriedenheit : Konsequenzen für die Importance-Performance-Analyse
Matzler, Kurt
;
Fuchs, Matthias
;
Binder, Hans Jörg
; …
- In:
Journal of business economics : JBE
75
(
2005
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10002709586
Saved in:
25
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
26
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
27
Die Wirkungen informations- bzw. anbahnungsbezogener Leistungen im E-Commerce auf die Kundenzufriedenheit und Kundenbindung
Betz, Jürgen
;
Krafft, Manfred
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 169-199
Persistent link: https://www.econbiz.de/10001737351
Saved in:
28
Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : eine dyadische Analyse
Homburg, Christian
;
Stock, Ruth
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 789-806
Persistent link: https://www.econbiz.de/10001595962
Saved in:
29
Ein Ansatz zur gewinnmaximalen Produktgestaltung auf Basis des Plattformkonzepts
Riesenbeck, Hajo
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 827-847
Persistent link: https://www.econbiz.de/10001595995
Saved in:
30
Return on Customer Satisfaction : wie rentabel sind Maßnahmen zur Steigerung der Zufriedenheit?
Fischer, Marc
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1161-1190
Persistent link: https://www.econbiz.de/10001614204
Saved in:
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